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Just because marketing advice is repeated often … doesn’t make it true.
“Find a need and fill it … that is the key to successfully marketing a business.” – Someone who needs to be slapped around a little bit.
Truth is, follow this “find a need and fill it” advice and you are inviting commodity pricing.
Think about [...]
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Hockey is one of the most exciting sports to watch live. If you’ve never been to a game … go … and thank me later.
From 2001 to 2004, Michele and I regularly went to the MCI Center to watch the Washington Capitals. They were underperformers, but the Caps have one hell of an owner in [...]
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A software product I use has undergone massive changes over the last 6 months. So much so they skipped from version 1 to version 3.
In response to complaints about the changes on their forum, they offered the following basic response:
We did version #1 and people complained, so we completely changed the ways things work to [...]
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And now for a mix of interesting stuff I read this week…
Hi, my name is Michael and, despite my endlessly unorganized office, I love looking at office pr0n. Way too much time spent at Flickr this week. [Flickr Home Office Photos]
…speaking of which, the US Census says half of all small businesses are [...]
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When I teach marketing workshops to information entrepreneurs, I tell a story about myself and Tony Robbins.
A little over a decade ago I would time my nights so I could come home and watch his “Personal Power” infomercial. I couldn’t afford to buy the tapes (no CDs at that time) … but just watching [...]
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From Jim Gilmore, of The Experience Economy fame…
In the Agrarian Economy, the dominant purchase criteria was Availability (price being set by supply-and-demand, and only influencing the quantity of materials purchased in the marketplace). In the Industrial Economy, Cost became the dominant driver of purchases as Mass Production made more and more goods affordable to the [...]
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Three professional service businesses with the same marketing problem, only they don’t know it:
An accountant offers an amazing tax planning service for fast-growth start-up businesses … and FAILS.
A marketing “expert” has a system to increase repeat sales … and CAN’T GET A SINGLE CLIENT.
A web design firm knows they can build web sites that increase [...]
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Dane Carlson at the Business Opportunities Weblog invited me to participate in his “30 Second/One Question Interview” series.
His question?
One man’s trash, is another man’s treasure. What product or service have you imagined would be a good business opportunity, but you’ve rejected because it’s too off the wall?
I have to admit, I had some [...]
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A mistake I see happening in many small consulting practices is assuming the client knows as much about what you can do as you do. Consider…
Your clients do not know all of the solutions you provide. I’m endlessly amazed at the number of consultants who believe their clients will ask them about all of the [...]
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Plenty of ingredients go into a successful business.
In the early stages, one of the most important is having the energy [...]
One of the groups I’m most often asked about marketing to is the affluent.
Regardless of what you might have been [...]
This blog is and always has been about whatever is going on in my brain and my business — which [...]
