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One of the most common requests I get from clients is, “how can I differentiate my business/product/service/offer?”
The trade-off is clear. You can escape commodity-pricing and increase the flow of new and repeat business by being clearly and compellingly different. But part of being different is being willing to turn away, sometimes even offend, [...]
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Exceptional experiences that pack a story to tell are the new luxury marketing offers. (And there is a lesson here for all businesses, marketing to the affluent or not, so read on.)
People with disposable, six-figure incomes are spending money on luxury goods that used to be reserved for the “upper crust” of society. These are [...]
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Over a year ago I posted about an experience at one of my local Starbucks. I had my days mixed up and pulled up an hour before they opened with a serious caffeine fix. You can read all about it here, but I’ll give you the nutshell version:
As I was leaving a barista who [...]
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Part one of an article I published earlier this year. It’s relevant to all small and midsize businesses who a) mistakenly think they should compete on price or b) have begun to differentiate themselves as a premium, worthwhile experience.
Crafting Profitable Client Experiences
“There is no way I can compete with [name of big company edging into [...]
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Plenty of ingredients go into a successful business.
In the early stages, one of the most important is having the energy [...]
One of the groups I’m most often asked about marketing to is the affluent.
Regardless of what you might have been [...]
This blog is and always has been about whatever is going on in my brain and my business — which [...]
