Posts tagged as:

entrepreneurs

Terrific podcast with Jason Calacanis of Weblogs, Inc., now part of AOL. If you are an entrepreneur, you’ll be shaking your head in “been there, done that” recognition and respect. Download and listen at Venture Voice.
NOTE: The back episodes of Venture Voice are also well worth listening to.

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Three professional service businesses with the same marketing problem, only they don’t know it:

An accountant offers an amazing tax planning service for fast-growth start-up businesses … and FAILS.
A marketing “expert” has a system to increase repeat sales … and CAN’T GET A SINGLE CLIENT.
A web design firm knows they can build web sites that increase [...]

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BusinessPundit put up a great and instructive post about Always Selling. Well worth a read.
My observation is that you can’t not sell. In every communication someone is selling and someone is buying. It doesn’t have to be products and services. Belief systems, criteria for making decisions, and validation are all sold regularly in day-to-day communication. [...]

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