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One of the most common requests I get from clients is, “how can I differentiate my business/product/service/offer?”
The trade-off is clear. You can escape commodity-pricing and increase the flow of new and repeat business by being clearly and compellingly different. But part of being different is being willing to turn away, sometimes even offend, [...]
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B.L. Ochman reports on a few of the key conclusions in eMarketer’s 15-page, $695 2006 Business of Blogging report. One, in particular, I want to comment on:
Blogs are a great way to avoid seeming interchangeable with competitors.
With apologies to Marshall McLuhan, here’s the glaring flaw with this thinking…
Blogs are media.
A method to deliver a message.
Media [...]
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Plenty of ingredients go into a successful business.
In the early stages, one of the most important is having the energy [...]
One of the groups I’m most often asked about marketing to is the affluent.
Regardless of what you might have been [...]
This blog is and always has been about whatever is going on in my brain and my business — which [...]
