Posts tagged as:

copywriting

5 critical questions for effective Small Business Advertising

by Michael Cage on January 20, 2007

If you honestly evaluate your advertising using the five questions in this message, one of two things will happen:

You’ll discover that your advertising provides compelling and powerful answers to each and every question. If so, congratulations—you’re in the top 1% of all small business advertisers, and you’re achieving amazing results from your advertising.

or

You’ll find that [...]

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How to grab and hold attention in an attention-starved world

by Michael Cage on August 8, 2006

It seems the latest trend is to declare the long marketing message dead. As “proof” … people cite shortened attention spans, increased multi-tasking and an “immunity” to advertising.
Have you ever rented a movie that was so bad you stopped watching 15 minutes in? Would it have mattered whether it was only 90 or 60 or [...]

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