Posts tagged as:

branding

A software product I use has undergone massive changes over the last 6 months. So much so they skipped from version 1 to version 3.
In response to complaints about the changes on their forum, they offered the following basic response:

We did version #1 and people complained, so we completely changed the ways things work to [...]

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From Jim Gilmore, of The Experience Economy fame…

In the Agrarian Economy, the dominant purchase criteria was Availability (price being set by supply-and-demand, and only influencing the quantity of materials purchased in the marketplace). In the Industrial Economy, Cost became the dominant driver of purchases as Mass Production made more and more goods affordable to the [...]

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Emphasis mine…

Whole Foods has received about 500 e-mails from people in Columbia Heights. Some bear messages as simple as “We beg you!” Others contain sophisticated references to the company’s stock price, corporate strategy and the neighborhood’s demographics. Many of the writers said they admired the company’s social conscience and employment practices.
Whole Foods gets similar requests [...]

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