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(Quick note before we start – I originally wrote this in a response to a question I got from a large corporate client trying to market to small business owners. My comments also apply completely to smaller consulting firms and professional practices.)
Talk to a small business owner and they’ll tell you that the big businesses [...]
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This is one of my favorite stories to tell technology consulting and computer consulting businesses who want to market more effectively. It’s a mainstay in my seminars because it illustrates such a critical marketing point — one every business should be reminded of. Frequently.
I have included a transcription here, and I believe you’ll enjoy it. [...]
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Yes, yes, yes… cold calling does thoroughly and completely suck!
I wrote “Cold Calling Sucks! Why I hate cold calling, and why every computer consulting business should hate cold calling, too!” as a response to a subscriber of one of my newsletters. Even though it was written for computer consulting businesses, it applies to just about [...]
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Plenty of ingredients go into a successful business.
In the early stages, one of the most important is having the energy [...]
One of the groups I’m most often asked about marketing to is the affluent.
Regardless of what you might have been [...]
This blog is and always has been about whatever is going on in my brain and my business — which [...]
