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If you honestly evaluate your advertising using the five questions in this message, one of two things will happen:
You’ll discover that your advertising provides compelling and powerful answers to each and every question. If so, congratulations—you’re in the top 1% of all small business advertisers, and you’re achieving amazing results from your advertising.
or
You’ll find that [...]
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A post from Jim Logan, which I both agree and disagree with:
We are over stimulated with advertising – seeing, reading, and hearing it everywhere we look and listen. We turn it off. Most is ignored. It’s not enough to have a full page add with a great logo and cleaver tagline. You need to [...]
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Plenty of ingredients go into a successful business.
In the early stages, one of the most important is having the energy [...]
One of the groups I’m most often asked about marketing to is the affluent.
Regardless of what you might have been [...]
This blog is and always has been about whatever is going on in my brain and my business — which [...]
