I’ve worked with some very successful entrepreneurs.
I’ve had some success, myself.
I’ve written about my frustration with the 4-hour work week, and about the nastiness that is the biz opp side of Internet and information marketing.
Here’s where they all collapse into the ultimate test for any entrepreneur.
If you are building a business and one of your driving questions is, “how can I build a business that will make it so I don’t have to work too much?” — you aren’t cut out for building a business.
Dump the entrepreneurial dreams, save up some money, and buy a franchise. The steady and safe return with minimal owner involvement is what they were created for.
But if you are striking out in the world, finding your own path, and seeking to create value with a new venture where before there was none … well, if you want to know the secret beyond all secrets it is simply this:
You have to love the work.
Building a business is hard. You will be battered and bruised. You will make mistakes. And while mentors, roadmaps, resources, and support are out there; when everyone and everything is telling you to give up, only your effort and resolve will see you through.
If you hate the work, if you are working so that you “don’t have to work” … you’ll never make it over the hump. At the first sign of challenge you’ll give up and go home, because you were never invested in the work to begin with.
When you love the work?
When you love the work — and not just when it is easy or pleasant … but because in your bones you feel is HAS to be done and you are the one to be doing it — then you find your strength and resolve. And it is in those moments of strength and resolve when you have the opportunity to make magic.