We can fool ourselves into thinking that the new fangled way is making the old way obsolete but my 14 years old said it best “It's about choices and resources, dad.” He found what he was looking for in the local Yellow Pages after a frustrating search online.

People like options; we just have to ensure that they have some.

I really enjoyed the fact that you stated that “less than 1% of all yellow pages advertisers actually understand how to use the media”. However, I have to say that I was taken back a little by the comment about ” if the guy selling the ad understood how to make advertising pay, he’d be doing ads for a living, not selling them”. I guess someone has to do it, besides I really love my job. I on the other hand I do create and design my own ads based on what I like to call the Rascil Factors. R= Riliability, A= Authorized Sales and Service, S= Special Features, C= Completeness of Service, I= Illustration, Logos, or Emblems, and L= Locations and Areas Served. We also have a a method of tracking sales calls. Advertisers actually have the option of placing a RCF (Return Call Forwading), placing a phone number, different from theirs in our directory that forwads to their number. Thus allowing our customers to view name, phone numbers, addresses, times of calls, answered calls, unanswered calls, time spent on phone etc.

So, you see I just wanted to set the record straight. Some Yellow Page Ad Sales Persons, may not really handle or know the right way to build and effective add, but that doesn't speak well for thosed of us that do. Know what I mean?

I really did enjoy reading this article and I found it “laughable” As a matter of fact I just saved you to my favorites and my Twitter so that I may follow you and your advice, I find it very nice reading.

Lori “The Yellow Pages Ad Sales Person”

I really enjoyed the fact that you stated that “less than 1% of all yellow pages advertisers actually understand how to use the media”. However, I have to say that I was taken back a little by the comment about ” if the guy selling the ad understood how to make advertising pay, he’d be doing ads for a living, not selling them”. I guess someone has to do it, besides I really love my job. I on the other hand I do create and design my own ads based on what I like to call the Rascil Factors. R= Riliability, A= Authorized Sales and Service, S= Special Features, C= Completeness of Service, I= Illustration, Logos, or Emblems, and L= Locations and Areas Served. We also have a a method of tracking sales calls. Advertisers actually have the option of placing a RCF (Return Call Forwading), placing a phone number, different from theirs in our directory that forwads to their number. Thus allowing our customers to view name, phone numbers, addresses, times of calls, answered calls, unanswered calls, time spent on phone etc.

So, you see I just wanted to set the record straight. Some Yellow Page Ad Sales Persons, may not really handle or know the right way to build and effective add, but that doesn't speak well for thosed of us that do. Know what I mean?

I really did enjoy reading this article and I found it “laughable” As a matter of fact I just saved you to my favorites and my Twitter so that I may follow you and your advice, I find it very nice reading.

Lori “The Yellow Pages Ad Sales Person”

Thank you for your time and help,

Norman

I must disagree with you, here at Top Yellow Pages, we are finding that the yellow pages are alive and growing.  While our service is to provide our clients with the best possible stand out and make a difference yellow page ad, we have learned by listening to our clients, that by large the yellow page industry is not going anywhere.  Believe me when I say if people weren’t using their yellow pages, businesses would not be advertising in tham and we would not be in business.
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