Word of Mouth Marketing

Todd from A Penny For is posting his notes from WOMMA Summit, which I can only guess stands for Word of Mouth Marketing A-something Summit?

Anyway, there are a few gems in his notes.

But don’t just read them and nod your head. Like much worth having, you’ve got to put a little thought into just how profound a few simple insights can be.

Why do people share things via WOM?

  • Helping/Educating
  • Proving Knowledge
  • Find Common Ground
  • Validating Our Opinion
  • Pride

Read the rest here.

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