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Word of Mouth Marketing

Posted by Michael Cage on Tuesday, March 29, 2005

Todd from A Penny For is posting his notes from WOMMA Summit, which I can only guess stands for Word of Mouth Marketing A-something Summit?

Anyway, there are a few gems in his notes.

But don't just read them and nod your head. Like much worth having, you've got to put a little thought into just how profound a few simple insights can be.

Why do people share things via WOM?

• Helping/Educating
• Proving Knowledge
• Find Common Ground
• Validating Our Opinion
• Pride

Read the rest here.

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