Why Unions Can’t Win

Great/sad/frightening/disturbing article from one of my favorite writers, Norm Brodsky. All about recent “run ins” with picket lines and inflatable rats at one of his building sites…

I’ve been thinking a lot about rank-and-file union members lately, and I have to say it’s a shame how the guys at the top have let them down. Union leaders must be the only people on the planet who haven’t figured out that if you want to get anywhere today, you have to think and act like a businessperson. You have to market yourself. You have to make the case why someone should purchase your services. If what you want are jobs for union members, you need to treat employers like potential customers, not like adversaries you’re going to force into submission. In a competitive economy, nobody buys because they’re forced to. They buy because they want to. The notion of threatening a customer shouldn’t even enter your mind.

Read the rest at Inc.com.

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1 Anonymous April 7, 2005 at 7:04 pm

Service with a switchblade

Marketer Michael Cage reports: “Union leaders must be the only people on the planet who haven’t figured out that if you want to get anywhere today, you have to think and act like a businessperson,” Norm Brodsky writes for Inc. Magazine in Why The Un…

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2 Anonymous April 8, 2005 at 12:04 am

Service with a switchblade
Marketer Michael Cage reports: “Union leaders must be the only people on the planet who haven’t figured out that if you want to get anywhere today, you have to think and act like a businessperson,” Norm Brodsky writes for Inc. Magazine in Why The Un…

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