Why businesses really fear blogging

Terrific post from Christopher Kenton at Marketonomy (emphasis mine):

Not primarily because of the lack of control—that only scares those who were good at controlling their image in the first place, an elite few who are now engaged in tactics to control their image in the new paradigm. What far more businesses fear is the lack of a consistent, cohesive and compelling story–much less business operation–they can be confident in sharing and defending clearly to win the hearts and minds of their market. After all, it’s easy to package, polish and publish a perfect message for mass consumption. But to embody that message as a business, to understand its meaning and its implications throughout every commercial function, to champion that message and to believe it, that takes something that most businesses just haven’t spent a whole lot of timing working out.

This deserves a comment, but I don’t have the time to do it right now … other than to say a) it is an excellent post, b) you need to go and read the entire post, and c) I have more to say about this last paragraph and how it applies to truly great, fast-growing small businesses and the entrepreneurs who run them. More soon.

{ 2 comments… read them below or add one }

1 Anonymous August 9, 2006 at 1:19 am

Michael, I agree. It’s a great post and frankly, having read the referenced article, it’s an excellent emphasis. I recently read the book, “Inside the Magic Kingdom” and blogged the seven rules. Two of the rules are on the money. “Everybody walks the talk.” and “Everything walks the talk.”

Reply

2 Anonymous August 9, 2006 at 6:19 am

Michael, I agree. It’s a great post and frankly, having read the referenced article, it’s an excellent emphasis. I recently read the book, “Inside the Magic Kingdom” and blogged the seven rules. Two of the rules are on the money. “Everybody walks the talk.” and “Everything walks the talk.”

Reply

Leave a Comment

Previous post:

Next post: