Comments on: When Penny-Pinching Defeats Customer Appreciation – A Starbucks Tale of Marketing Woe http://www.entrepreneurslife.com/thoughts/entry/when-penny-pinching-defeats-customer-appreciation-a-starbucks-tale-of-marketing-woe/ Entrepeneurship + Rapid-Growth, Local and Small Business Marketing Thu, 29 Jul 2010 20:31:58 +0000 hourly 1 http://wordpress.org/?v=abc By: Anonymoushttp://www.entrepreneurslife.com/thoughts/entry/when-penny-pinching-defeats-customer-appreciation-a-starbucks-tale-of-marketing-woe/comment-page-1/#comment-1248 Anonymous Wed, 27 Feb 2008 03:40:03 +0000 http://www.entrepreneurslife.com/thoughts/entry/when-penny-pinching-defeats-customer-appreciation-a-starbucks-tale-of-marketing-woe/#comment-1248 <p>Well, it’s been almost four years from this post.  I hope you have received the customer appreciation you deserved in that time.  My Starbucks has been wonderful to me and not only have they complimented me many times with free coffee, the employees have begun saving my “usual” table for me on a daily basis.  I truly love my Starbucks and their employees! </p> Well, it’s been almost four years from this post.  I hope you have received the customer appreciation you deserved in that time.  My Starbucks has been wonderful to me and not only have they complimented me many times with free coffee, the employees have begun saving my “usual” table for me on a daily basis.  I truly love my Starbucks and their employees!

]]> By: Anonymoushttp://www.entrepreneurslife.com/thoughts/entry/when-penny-pinching-defeats-customer-appreciation-a-starbucks-tale-of-marketing-woe/comment-page-1/#comment-1247 Anonymous Sat, 03 Apr 2004 22:04:59 +0000 http://www.entrepreneurslife.com/thoughts/entry/when-penny-pinching-defeats-customer-appreciation-a-starbucks-tale-of-marketing-woe/#comment-1247 <p><strong>Penny-Pinching or Nit-Picking</strong><br /> First, I want to introduce you to a new blog - An Entrepreneur’s Life. It only been up a couple of days, and it is putting up quality stuff. I had to link to this morning’s penny post - “When Penny-Pinching Defeats Customer Appreciation - A Starbuck…<br />——- </p> Penny-Pinching or Nit-Picking
First, I want to introduce you to a new blog – An Entrepreneur’s Life. It only been up a couple of days, and it is putting up quality stuff. I had to link to this morning’s penny post – “When Penny-Pinching Defeats Customer Appreciation – A Starbuck…
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]]> By: Anonymoushttp://www.entrepreneurslife.com/thoughts/entry/when-penny-pinching-defeats-customer-appreciation-a-starbucks-tale-of-marketing-woe/comment-page-1/#comment-1246 Anonymous Fri, 02 Apr 2004 17:04:53 +0000 http://www.entrepreneurslife.com/thoughts/entry/when-penny-pinching-defeats-customer-appreciation-a-starbucks-tale-of-marketing-woe/#comment-1246 <p><strong>Stop the Penny Pinching</strong><br /> Michael Cage thinks you shouldn’t penny pinch when it comes to customer service. It seems his favorite Starbucks tried to reward him, but it was… </p> Stop the Penny Pinching
Michael Cage thinks you shouldn’t penny pinch when it comes to customer service. It seems his favorite Starbucks tried to reward him, but it was…

]]> By: Anonymoushttp://www.entrepreneurslife.com/thoughts/entry/when-penny-pinching-defeats-customer-appreciation-a-starbucks-tale-of-marketing-woe/comment-page-1/#comment-1245 Anonymous Fri, 02 Apr 2004 14:04:50 +0000 http://www.entrepreneurslife.com/thoughts/entry/when-penny-pinching-defeats-customer-appreciation-a-starbucks-tale-of-marketing-woe/#comment-1245 <p>When a business gives out customer thank yous and rewards, it’s important that they be seen by the customer as fair value. In this case, you are a regular “grande” customer. Your expectations for a reward were set at that level. To receive a “tall” was less than your expectation of a gift comparable to your patronage. In fact, you would have been happier to have received no “gift” at all, than one not meeting your established level of patronage. </p> When a business gives out customer thank yous and rewards, it’s important that they be seen by the customer as fair value. In this case, you are a regular “grande” customer. Your expectations for a reward were set at that level. To receive a “tall” was less than your expectation of a gift comparable to your patronage. In fact, you would have been happier to have received no “gift” at all, than one not meeting your established level of patronage.

]]> By: Anonymoushttp://www.entrepreneurslife.com/thoughts/entry/when-penny-pinching-defeats-customer-appreciation-a-starbucks-tale-of-marketing-woe/comment-page-1/#comment-1244 Anonymous Fri, 02 Apr 2004 01:04:44 +0000 http://www.entrepreneurslife.com/thoughts/entry/when-penny-pinching-defeats-customer-appreciation-a-starbucks-tale-of-marketing-woe/#comment-1244 <p>About a year ago I was in Peets coffee and their coffee grinder broke while they were packaging my 1/2 pound of Major Dickason’s Blend. After a few moments of trying to figure out what was wrong, they moved to a different grinder and started over again. When they handed me my coffee, they also handed me two cards for the drink of my choice.</p> <p>I later used one of those cards to order a large drink with extra shots and they didn’t charge me a thing. A $3 beverage was a small price to pay for my loyalty and satisfaction. </p> About a year ago I was in Peets coffee and their coffee grinder broke while they were packaging my 1/2 pound of Major Dickason’s Blend. After a few moments of trying to figure out what was wrong, they moved to a different grinder and started over again. When they handed me my coffee, they also handed me two cards for the drink of my choice.

I later used one of those cards to order a large drink with extra shots and they didn’t charge me a thing. A $3 beverage was a small price to pay for my loyalty and satisfaction.

]]> By: Anonymoushttp://www.entrepreneurslife.com/thoughts/entry/when-penny-pinching-defeats-customer-appreciation-a-starbucks-tale-of-marketing-woe/comment-page-1/#comment-1243 Anonymous Thu, 01 Apr 2004 22:04:54 +0000 http://www.entrepreneurslife.com/thoughts/entry/when-penny-pinching-defeats-customer-appreciation-a-starbucks-tale-of-marketing-woe/#comment-1243 <p>Might be a bit of a flub, I agree. A Grande wouldn’t exactly break their bank <img src="http://www.entrepreneurslife.com/images/smileys/grin.gif" width="19" height="19" alt="grin" style="border:0;" /> </p> Might be a bit of a flub, I agree. A Grande wouldn’t exactly break their bank grin

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