In the context of money-making schemes? Sure. It’s the basis of just about every successful business opportunity sales pitch out there. It’s also the basis of multi-million and billion dollar wealth managers and investment managers.

What you are calling fluff, when done skillfully, absolutely works. And I’d argue that it’s not fluff if you can do it. Are you missing out on something? I dunno. Are you marketing on the Internet? If so, probably. I buy anything and everything even remotely related to what I do because it only takes one decent idea to make all the money back many times over. Same reason I buy all the business, marketing, advertising, psychology, and biography books that come out … even though 99% of the content is regurgitated junk. Seems like “cheap money” to spend to me.

Michael
——-

Does the fluff work or do products sell inspite of it?

True enough. I think the real key is in your last sentence though. The lie most people want to believe more than anything else is that all they need is the right “thing” and then their life will change. It’s an extension of the victim mentality. People line up to put responsibility for their growth on other people and things. It’s a sales message that, for better or worse, sells and sells and sells.

Michael

If you actually believe everything you read, every single product is going to change your life for the better.

Come to think of it, I think this phrase also covers religion in general.