I’ve been asked twice this week what the difference between sales and marketing is. Might as well answer it here…
People get hung up on this an awful lot. It really isn’t rocket science. It doesn’t need fancy words or esoteric concepts.
Marketing is everything you do to get and leverage a client relationship.
Sales is a one-on-one, non-automated (this caveat is necessary with “one-to-one marketing” being a popular buzz-concept) aspect of marketing.
When a business considers sales and marketing to be two entirely different aspects/roles/divisions, very bad things happen. Sales teams that are not integrated and a function of the marketing strategy are doomed to mind-numbing cold calls and other wastes of time and effort. Most big, dumb companies fit squarely into this category.
A tightly integrated marketing to sales process, on the other hand, is an enormous advantage. It is much more common at small businesses and medium sized businesses that have maintained their entrepreneurial nature, usually because the founder who originally had to do BOTH roles and, on some level, understands their proper relationship is still around.