Comments on: What big businesses don’t understand about marketing to small business owners

By: juliacassidy

juliacassidy — Tue, 01 Jun 2010 17:02:54 +0000

I agree with @earthypoet, this is very inspiring. I think that small businesses and big business are not to be compared, because when we do so, we end up having this kind of trouble. To be honest, I don't think big businesses' entrepreneurs will ever understand small businesses' entrepreneurs. Strategies are different because strategies are adapted to both size and the nature of a business. However, principles are priciples and they should be the same always, no matter how big or small a business is.

By: lynnlane

lynnlane — Thu, 10 Sep 2009 19:57:29 +0000

Thanks for that Michael. I agree with Laura that it would also serve the small business to be that unique business that serves the people.

Lynn Lane

Success Strategies For Life

By: susan01

susan01 — Thu, 10 Sep 2009 04:52:51 +0000

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

Margaret

http://businesseshome.net

By: alexayvengo

alexayvengo — Mon, 07 Sep 2009 11:26:11 +0000

Michael, but how about brand loyality?
If big company has well known brand, have good positions and strong support, and fast respons for all quaestions about quality it leads to loyality.

Also – a lot of clients from “small office, home office” looking for labels that they can sell faster.

When we create brand for photopaper in Russia we take 9% of russian paper market only – to give small business good payment rules, support and new brand get good sales.

By: Laura Walker

Laura Walker — Wed, 26 Aug 2009 22:23:31 +0000

Well written blog, Michael. I'm inspired to subscribe! Made me think: Just as a business can be a vendor, consultant, advocate or partner to another business, I think the same principles can be applied to the small business that serves individual consumers as well. I look forward to perusing your other posts and reading those that are upcoming. Thanks again.

By: michaelcage

michaelcage — Wed, 26 Aug 2009 19:37:06 +0000

Dealers can be perceived as any of the 4 — most fall into the vendor and/or consultant category (which explains many of their struggles.)

Thanks for the comment.

By: Anonymous

Anonymous — Tue, 25 Aug 2009 12:51:00 +0000

Hey Michael nice writing but you forget to write something about dealers.But really nice to read, thanks.

By: Anonymous

Anonymous — Tue, 25 Aug 2009 10:53:30 +0000

great information