Master Grinding Service, a knife-sharpening business in Rockaway, NJ, recently added a new website, Knifespa.com, to their online marketing mix. Since then, they’ve seen a 40% increase in business in just two short years.
Co-owner, Emilio Ambrosi, admits he resisted the idea at first. But when asked about being a business owner in an economic downturn, Ambrosi told the New Jersey Business News:
“You need to be more creative and think of alternatives to create cash flow, not just get mired in what you’ve done your whole life.”
According to the New Jersey Business News,
The success of the website has given the family the confidence to venture into other social networking tools like Facebook and Twitter. For Emilio Ambrosi, the experience has led him to abandon his old belief that “we’re craftsmen, we don’t know how to market a product.”
Read the full article to learn how Master Grinding’s new website:
- Increased business 40%
- Helped them break into a new, untapped market for their service (which now accounts for 25+ news orders per week)
- Brought their own line of knives, Knifepro, national publicity when they were used by celebrity chefs at Food Networks NYC Food & Wine Festival
And think about how you can use the Internet marketing principles Master Grinding Service employed to achieve the same staggering results for yourself.