Website brings local knife sharpener 40% more business

in On Local Business Marketing

Master Grinding Service, a knife-sharpening business in Rockaway, NJ, recently added a new website,, to their online marketing mix. Since then, they’ve seen a 40% increase in business in just two short years.

Co-owner, Emilio Ambrosi, admits he resisted the idea at first. But when asked about being a business owner in an economic downturn, Ambrosi told the New Jersey Business News:

“You need to be more creative and think of alternatives to create cash flow, not just get mired in what you’ve done your whole life.”

According to the New Jersey Business News,

The success of the website has given the family the confidence to venture into other social networking tools like Facebook and Twitter. For Emilio Ambrosi, the experience has led him to abandon his old belief that “we’re craftsmen, we don’t know how to market a product.”

Read the full article to learn how Master Grinding’s new website:

  • Increased business 40%
  • Helped them break into a new, untapped market for their service (which now accounts for 25+ news orders per week)
  • Brought their own line of knives, Knifepro, national publicity when they were used by celebrity chefs at Food Networks NYC Food & Wine Festival

And think about how you can use the Internet marketing principles Master Grinding Service employed to achieve the same staggering results for yourself.

{ 6 comments… read them below or add one }

1 Ryan Critchett January 2, 2012 at 5:41 pm

This is totally awesome, and makes a ton of sense. It’s not hard for people who realize the power of this technology, now and in the future, to capitalize on what they see and create real results.

I actually started my company, yes, STARTED THE COMPANY from web and social marketing. Landed my first business clients, the next 6 residential customers and a lot of WOM has happened as a result. The web is totally the new battleground. Glad these guys got some real results from it.


2 juliacassidy May 27, 2010 at 12:13 pm

Just like @Kittens put it this is great news. It is good to know that online business and online advertising can be helpful and useful for small business as well, other than just to the huge, powerful companies. Besides, this post is perfect to be shown for those who still insist on saying that small businesses do not need websites because they are a useless tool when it comes to small businesses.


3 Kittens May 26, 2010 at 5:27 am

Great news!!!! I always believe that website can be a useful tool for a business whether it is big or small. It is now proved here. It is a good example for the new business holder.


4 manasseh April 10, 2010 at 10:28 am

Whoe.. Congrats and gd luck


5 Anonymous February 9, 2010 at 10:04 pm

love the idea, the design of the site is great as well, green on black, love it, im just wondering how their business model is doing, do people actually send in their knives?
great post


6 mfarney January 12, 2010 at 3:13 pm

This is why I always say every business needs a site. No matter if it's a small business or a corporation, if it's in a major capital of the world or just in a quiet little town. People use the internet no matter where they are. This means they might be searching for you. Make sure you're present online.
Mathew Farney – Web Hosting


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