Comments on: The worthless Mission Statement http://www.entrepreneurslife.com/thoughts/entry/the-worthless-mission-statement/ Entrepeneurship + Rapid-Growth, Local and Small Business Marketing Mon, 16 Jan 2012 16:48:12 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Anonymous http://www.entrepreneurslife.com/thoughts/entry/the-worthless-mission-statement/#comment-1202 Anonymous Fri, 23 Dec 2005 06:12:52 +0000 http://www.entrepreneurslife.com/thoughts/entry/the-worthless-mission-statement/#comment-1202 <p>Mission statements can be meaningless. What’s needed are the <em>alignment mechanisms</em> which persuade behaviors. <a href="http://www.designcrux.netfirms.com/missionstate_aboutus.html" title="mission statement examples" rel="nofollow">Mission statement examples</a> are worthless without the methodologies which diagnose when you are off-mission and get you back on track.</p> <p>Unfortunately the web site parrallel is the meaningless About Us page, which can benefit from these same mechanisms. If you can do what 99.9% of the competition can’t (create a meaningful mission) isn’t that a competitive advantage? </p> Mission statements can be meaningless. What’s needed are the alignment mechanisms which persuade behaviors. Mission statement examples are worthless without the methodologies which diagnose when you are off-mission and get you back on track.

Unfortunately the web site parrallel is the meaningless About Us page, which can benefit from these same mechanisms. If you can do what 99.9% of the competition can’t (create a meaningful mission) isn’t that a competitive advantage?

]]> By: Anonymous http://www.entrepreneurslife.com/thoughts/entry/the-worthless-mission-statement/#comment-5574 Anonymous Fri, 23 Dec 2005 06:12:00 +0000 http://www.entrepreneurslife.com/thoughts/entry/the-worthless-mission-statement/#comment-5574 Mission statements can be meaningless. What’s needed are the <em>alignment mechanisms</em> which persuade behaviors. <a href="http://www.designcrux.netfirms.com/missionstate_aboutus.html" title="mission statement examples" rel="nofollow">Mission statement examples</a> are worthless without the methodologies which diagnose when you are off-mission and get you back on track. Unfortunately the web site parrallel is the meaningless About Us page, which can benefit from these same mechanisms. If you can do what 99.9% of the competition can’t (create a meaningful mission) isn’t that a competitive advantage? Mission statements can be meaningless. What’s needed are the alignment mechanisms which persuade behaviors. Mission statement examples are worthless without the methodologies which diagnose when you are off-mission and get you back on track.
Unfortunately the web site parrallel is the meaningless About Us page, which can benefit from these same mechanisms. If you can do what 99.9% of the competition can’t (create a meaningful mission) isn’t that a competitive advantage?

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