Great post from Evelyn Rodriguez on the importance and value of business writing:
Isn’t Writing a Blog A Waste of Time?: “Time spent writing ‘pays’ for itself multifold. There is no process better for crystallizing your ideas. Writing is thinking, as Harry Beckwith says. The process of setting it down polishes the idea and reinforces its impact in my mind. I can recall something I’ve written much better than something I’ve only thought about. In addition to blogging, I carry an idea journal wherever I go. A lot of folks ask me how I find time to blog. Heh, it once was the #1 biggest obstacle to starting to blog for myself. “
I enthusiastically second this.
Years ago I started writing a weekly article for several business journals, at least 3 E-mail newsletters per week, an in-depth monthly newsletter, and more I won’t mention here. The more I wrote, the sharper my thoughts became.
Those ideas refined through writing become available in other contexts.
- Working with clients, solutions come faster than conscious thought.
- “Hunches” turn out to be 100% accurate.
- The facilities of the subconscious mind receive direction and are harnessed.
And, let’s not forget the promotional value.
Being able to put words on paper that communicate and motivate is quite literally a million-dollar business skill. Almost all small businesses are woefully negligent about communicating with their customers and clients, something writing can quickly solve through letters, newsletters, E-mails, tips, and more. Upping frequency of relevant communication mixed with low-profile offers increases profits and customer value. Being published has awesome positioning power. These, and other advantages of small business writing, are topics worthy of their own posts.
(Via Crossroads Dispatches.)