The first Aggressive Marketing & Entrepreneurship podcast

Thanks for this great marketing-podcast. It´s better than most of the books!

An entrepreneur needs to take actions quickly before it’s too late. Actions have to be very focused and decisive. Determination and persistance are what make an entrepreneur an entrepreneur.

Maybe it’s because it’s almost back to school time, but I’ve been doing a lot of reflecting in the past week. I’ve been thinking about what it was like during the first few weeks and months of being in business full time. It was an equally exciting and frightening time.I had a business and marketing plan and was reasonably confident I would succeed. On the other hand, I didn’t really know I would succeed.I was also venturing into new territory: creating a website from scratch; juggling business and family; having to be 100 percent responsible for my income - an income that was very unpredictable. And in spite of years of working in marketing and promotion, I found that marketing my own business was an entirely different kettle of fish.Looking back at my first year in business, I see I made a lot of mistakes. If I had avoided them, I might have gotten to where I am a lot sooner. Here are some of my beginner mistakes:Not being aggressive enough in marketing People often say, “It’s just business. It’s not personal.” But when you’re a solo-preneur, selling a service, marketing yourself is personal. It’s all about you and the results you provide. And for many of us, this is very difficult. We’re taught not to brag, not to toot our own horn. And yet, as an entrepreneur we need to do just that.When I say I wasn’t aggressive enough in my marketing, I’m not suggesting I should have been in-your-face shouting “buy from me”. However I did need to stop being so timid. At networking meetings I needed to proudly state what I do and then seek out new people to meet. I needed to get on the phone and talk to people. Passively waiting for them to come to me doesn’t work…..!!!!

One other thing, are there plans for a follup up podcast?

Mike

Business Blog

Nice episode and I like the article Innovating Your Offers very much.

To be a good entrepreneur you have to be aggressive otherwise you won’t have the drive to get established unless you get lucky.  Using resources like Podcasts and blogs to learn are a great way to start.  After that, start doing the same things you are learning from and you will be on your way.

I love your method of speaking. You have a way with discussing touchy subjects too. Thanks again!

I love your blog.  I just came across it and plan to read 1 or 2 posts a day.  I will try to comment as often as possible.  Keep up the good work!  Thanks a bunch.

I agree so much on what is said in this podcast. I am an entrepreneur myself and I graduated from an MBA in Entrepreneurship. Entrepreneurship is more about execution than about strategy. Action is what counts the most. Acting quickly on new ideas and improving on them later produces great results. Entrepreneurship is the opposite of analysis paralysis. Do first and then analyze and improve.

Nice stuff!! Anymore to share?

hey michael,

I started to randomly download some business podcasts on Sunday because I felt I should be extra productive while at the gym. I just got off of work and randomly chose a podcast to listen to, and as soon as I finished listening to your podcast I felt compelled to comment and say that I genuinely loved it.

I too am an entrepreneur and have started my own blog. I am going to start a company podcast soon as well, so once its up and running I’ll definitely let you know. I look forward to listening to all your podcasts and watch out for my trackback posts, as I have some valuable ideas of my own.

Best,

Jun Loayza

http://www.junloayza.com