Target Marketing

Posted by Michael Cage on Friday, May 28, 2004

Trying to be all things to all people is one of the worst marketing mistakes you can make.

Jennifer Rice has a great post on the topic, read it here: All things to all people. From her post:

Trying to be all things to all people is one of the biggest stumbling blocks to attracting and keeping customers. Choosing a target market is tough. It means eliminating entire groups of people from your messages. But without focus, you risk a bland, diluted message that means nothing to anyone.

On the same topic, and also of interest... this post on Dell Marketing Strategies. (Mine.) A small blurb from it...

Most people look at Dell Computer today and think they are being all things to all people. It is an illusion created by their size. The success of Dell lies in large part with market segmentation and specialization strategies that Michael Dell learned that hot Houston summer, pioneered at Dell Computer, and that the company still does today.

1 Comments & Trackbacks (add your own)

Depth and Elegance vs. Breadth and Bruce Force
I’ve used too many companies’ products and services that do a lot, but do very little very well. Microsoft is a great example of this - being everything to everyone. Jennifer Rice wrote on this topic, being all things…

on Sunday, May 30, 2004

Add To The Conversation

Please keep your comments on-topic and civil.

Trackbacks are disabled for this entry.

Name:
Email:
Location:
URL:
Remember my personal information? Notify me of follow-up comments?

Name:
E-mail: