Target Marketing

Trying to be all things to all people is one of the worst marketing mistakes you can make.

Jennifer Rice has a great post on the topic, read it here: All things to all people. From her post:

Trying to be all things to all people is one of the biggest stumbling blocks to attracting and keeping customers. Choosing a target market is tough. It means eliminating entire groups of people from your messages. But without focus, you risk a bland, diluted message that means nothing to anyone.

On the same topic, and also of interest… this post on Dell Marketing Strategies. (Mine.) A small blurb from it…

Most people look at Dell Computer today and think they are being all things to all people. It is an illusion created by their size. The success of Dell lies in large part with market segmentation and specialization strategies that Michael Dell learned that hot Houston summer, pioneered at Dell Computer, and that the company still does today.

{ 4 comments… read them below or add one }

1 Anonymous September 23, 2009 at 10:02 pm

Microsoft is a great example of this – being everything to everyone. Jennifer Rice wrote on this topic, being all things…

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2 Matt April 2, 2009 at 6:05 pm

Thats a good point there. All things to all people will be spreading your resources too thin. Target marketing can give more results or conversions with comparatively less effort.

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3 Anonymous May 30, 2004 at 8:05 am

Depth and Elegance vs. Breadth and Bruce Force
I’ve used too many companies’ products and services that do a lot, but do very little very well. Microsoft is a great example of this – being everything to everyone. Jennifer Rice wrote on this topic, being all things…

Reply

4 Anonymous May 30, 2004 at 1:05 pm

Depth and Elegance vs. Breadth and Bruce Force
I’ve used too many companies’ products and services that do a lot, but do very little very well. Microsoft is a great example of this – being everything to everyone. Jennifer Rice wrote on this topic, being all things…

Reply

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