Comments on: Sure, The Yellow Pages Are Dead

By: brucemcclellan

brucemcclellan — Mon, 05 Oct 2009 20:59:00 +0000

Interesting post and point of view. I was searching for info to back my claim that the Yellow pages are dead (as I posted on my blog – http://www.fasterdigital.com/yellow-page-advert... ) and I found this.

I may have to rethink my point of view. One thing that I forget on a regular basis is that even though I have been totally sucked into the internet, there are still MILLIONS and MILLIONS of people in the US (and world) that have not fully switched over to the internet. They still use the Yellow Pages and many other offline mediums.

Thanks for jolting me back to reality.

By: brucemcclellan

brucemcclellan — Mon, 05 Oct 2009 15:59:00 +0000

Thanks for jolting me back to reality.

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By: Tom St Louis

Tom St Louis — Mon, 30 Mar 2009 00:28:21 +0000

i totally agree! i’ve been been a marketing consultant and a copywriter for years and i still believe that yellow pages will continue to be in the mainstream. In fact my blog is all about how productive yellow page advertising can be.

By: Anonymous

Anonymous — Tue, 15 Jan 2008 04:28:22 +0000

As you imply, it often is not the medium, but the implementation.

BringBuyers.com
Local Online Marketing

By: Anonymous

Anonymous — Tue, 02 Oct 2007 05:45:56 +0000

I think it depends on the type of customers you’re going after. You have to know your audience…but, the yellow pages should be dead. It’s only a matter of time, though.

By: Anonymous

Anonymous — Mon, 14 Mar 2005 00:03:29 +0000

It’s too easy and simple to say the Yellow Pages are dead. Sure, they’re not eating well, losing weight and might need a respirator soon. But I wouldn’t start shoveling dirt just yet.

Seriously though, any traditional publisher or media owner needs to watch the trends and ask why do people give my medium their time and attention? Is it because they’re stuck in traffic and they see my bus bench or billboard? Is it because they drive a lot and they like the content on my radio programs? Do they look for information in my local paper they cannot easily find elsewhere? Is my directory easier and faster for them to find what they’re looking for? Maybe they’re in a restaurant with nothing else to read so the paper I put in the lobby gets their attention.

More and more people have less and less time to sit at home and read a newspaper (and get ink all over their hands!). More folks find it faster and easier to lookup a business or phone number online rather than use a big, clumsy book. But other media continue to offer something that people want (like the little paper in the restaurant, for example).

For local media, ‘the times they are a-changin’ as my old pal Robert Zimmerman used to say. Keep your eyes open and hang on if you want to survive!
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By: Anonymous

Anonymous — Thu, 18 Nov 2004 01:11:51 +0000

re:It depends on your biz, but if yours is the type that targets blue collars ...
It is my sense that certainly the elderly and blue collars with a cpu are turning to web-based directories. You only have to see how in Manhattan all those Yellow Page books pile up, get rained on and thrown out. Few want them.
In a B2B settings there will be shelf space of the yellow books, but finding a supplier in a hurry leads to to web. We, at http://www.salesvantage.com (the content-rich B2B directory for sales, marketing, pr execs and their suppliers) see demand growing each week.

By: Anonymous

Anonymous — Mon, 11 Oct 2004 21:10:17 +0000

It depends on your biz, but if yours is the type that targets blue collars, elderly, or the like, the YP is the way to go. Can’t wait to see the tips. I’ve been whining about how the YP is dead too[http://snipurl.com/9ora], but a success story would be a welcome surprise.