Social Media For Local Lead Generation

in On Local Business Marketing

I read a great article today that I want to share with you about using social media to generate leads for you local small business.

There are lots of “how to’s” out there on social media, and this is one of the better I’ve come across: it’s simple and to the point.

Of the 20 tips in this post, one of my favorites is #16.

Write About Personal Experience. Write about the way you experience your business on a daily basis. Talk about how you are helping people. Talk about how you are solving the problems on a daily basis. Use Twitter. Use Facebook. Tell stories on your blog. People engage in stories. They connect with stories.

I couldn’t agree more. People like doing business with people. And there’s no faster way to humanize yourself and your business than through storytelling.

You might think, “No one wants to hear about what I’m doing.” That’s not true.

Your best customers and most qualified leads (the people you want to do business with anyways) absolutely care about how the day-to-day of you business helps them solve their problems or achieve their goals … when you tell them through an engaging anecdote.

Click here to read the full article and discover the rest of the “20 Ways To Drive Leads Through Social Media.”

{ 3 comments… read them below or add one }

1 Ryan Critchett December 30, 2011 at 6:47 pm

Stories definitely seem to make a great emotional connection with people in your target market. Social is a really powerful way of building trust with people before you do business with them. That, in and of itself, is a pretty impactful business strategy.


2 Mat Zucker August 4, 2010 at 10:50 am

This was a great thing to share — social media doesn't always cover actual lead generation and I think people want to know how/when all the sweat and energy will pay off. If you're interested, I'm starting a series focused on very small businesses (1-10 people) as part of the ad column at the faster times. Part 1 is the kickoff and experts come in and give advice as well as on the Linkedin Group. Would love you to join and get your view. Here's part 1:


3 juliacassidy June 7, 2010 at 11:08 am

Fantastic article, great insight of the subject. I personally liked the quote that says: “And there’s no faster way to humanize yourself and your business than through storytelling.” Because it is true. However, sometimes, especially when the hard times come, we tend to forget the good ways to huminize ourselves when doing business. This is why I bleieve this is a great article. Keep it up!!!


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