I read a great article today that I want to share with you about using social media to generate leads for you local small business.
There are lots of “how to’s” out there on social media, and this is one of the better I’ve come across: it’s simple and to the point.
Of the 20 tips in this post, one of my favorites is #16.
Write About Personal Experience. Write about the way you experience your business on a daily basis. Talk about how you are helping people. Talk about how you are solving the problems on a daily basis. Use Twitter. Use Facebook. Tell stories on your blog. People engage in stories. They connect with stories.
I couldn’t agree more. People like doing business with people. And there’s no faster way to humanize yourself and your business than through storytelling.
You might think, “No one wants to hear about what I’m doing.” That’s not true.
Your best customers and most qualified leads (the people you want to do business with anyways) absolutely care about how the day-to-day of you business helps them solve their problems or achieve their goals … when you tell them through an engaging anecdote.
Click here to read the full article and discover the rest of the “20 Ways To Drive Leads Through Social Media.”