Sarah is a small business owner who lives in a state of steady crisis reaction.
She is well-versed in dealing with the crisis of the moment, even skilled at it.
So good, in fact, that when those moments of opportunity arise when she can step back and focus on the business at a systemic level, it is so uncomfortable and unknown that it never happens.
Opportunity is lost.
Soon another crisis looms. Demanding attention, getting a rise from those crisis-loving brain chemicals.
(If such a crisis doesn’t “pop up” … Sarah might well “create” it all on her own. Nature abhors a vacuum, ya know.)
Sarah’s is a comfortable position for far too many small business owners.
Moving beyond it is one of the key distinctions that mark the leap from small business owner to entrepreneur.
Three small business strategy questions
Here’s a simple exercise to test your clarity.
Don’t worry, you can answer at home with the curtains drawn. Be honest, no one else will know.
- Why does your business exist — what is its purpose in the world?
- How does your business sustain itself while fulfilling that purpose?
- What are the 3 key things you are focusing on this quarter to serve the last two questions?
If you can’t answer those questions in a flash, without hesitation, you are due a strategy day.
Ponder the big questions and how you day-to-day actions either serves your vision, detracts from your vision, or are absolutely aimless because you have no vision.