QUOTE: Positioning and Success

A quote worth hanging where you can see it…

“Success means never letting the competition define you. Instead, you have to define yourself based on a point of view you care deeply about.”
Tom Chappell, founder of the personal care products company Tom’s of Maine

From The Best Or Bust: How Are You Unique at Worthwhile.

{ 2 comments… read them below or add one }

1 Anonymous October 26, 2004 at 5:10 am

…or define yourself based on the needs and demands of the customer base.

Reply

2 Anonymous October 26, 2004 at 10:10 am

…or define yourself based on the needs and demands of the customer base.

Reply

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