WARNING: I edited out most of the “adult” words in the post below, but a few remain. If that bothers you, don’t read it.
I have thought about writing this message for almost 5 years, and I never had the courage to do it.
The most common question I hear from clients is why I don’t put out more training about information marketing.
I give a lot of answers, all of them partially true.
Here’s the full truth.
I’m so disgusted by what I see happening in the industry, that I have had a hard time choking down the bile long enough to put something out.
A few weeks ago, I realized I had two choices.
Choice #1 … get out of the business altogether. Focus on my consulting and training to “real” businesses, and never look back.
Choice #2 … find the courage to draw a line in the sand, maybe pick a fight, and take the good and the bad that comes with that.
Today I’m choosing the latter.
Here’s the line.
It’s about “who” what I have to offer is for, which comes before “what” I have to offer you.
If your idea of a great information business is where you get to sell crap in a box to people who don’t know better … if you like the idea of finding some BS product to sell as an affiliate without a care in the world about how good it is or who you are selling it to … if you think it’s ok to kiss the a$$ of a “guru” in the hopes that they’ll kiss your a$$ back with an affiliate promo … if you don’t work like mad to be great at doing what you are teaching and selling … if you don’t sweat and bleed with your customers who are buying into hope you are setting up …
… go away.
I’d rather go broke than teach that or be a part of it.
I wish you well and I hope you wake up … but if you don’t, I hope one of my clients puts you out of business.
“But, Michael, it’s easy to rant about what you aren’t for … what are you for?”
I’m for people who I have been told time and time again it is impossible to build a business around passion and purpose.
I’m for people who don’t consider the information business (or … g-d help me, the “internet marketing” business — a line of bull if ever there was one) a get rich quick scheme, but do consider it a higher calling to contribute unique gifts through teaching and training.
I’m for people who are crazy-in-love with both what they do and who they do it for. One or the other isn’t enough.
I’m for people who have attended seminars and bought trainings … all the time with a voice in their head saying, “I’d never want their life or to be them, and I know they don’t believe half of the BS they put in their marketing, but I can bear the stench long enough to maybe learn a thing or two.”
I’m for people who would choose a $1 million dollar business built the right way, instead of a $10 million business that means they can’t sleep at night.
I’m for people who give a damn.
By the way, I’m not claiming to be an angel.
I’ve made what feels like every mistake to be made in business, some I’m still paying for.
Others just remain as scars and reminders of bad choices.
So … consider me scarred and standing … and now speaking out.
I do have a glimpse of a different way.
And I try each day to live up to what I believe entrepreneurship should be about.
Making a contribution.
Bringing value to people who need it.
And here’s where the courage part comes in.
I have been told over and over by mentors and teachers that you have to sell to the “get rich quickers” and the “scam artists.” That there aren’t enough people who want a real business … to pursue a real passion … to build a business around.
Well, I’m about to find out whether that is true.
It might be that after I hit send on this message, out of the thousands of customers it will go to … that only a dozen decide to stick around.
Here’s where the courage comes in.
If I lose 95% of my customers … if I have a dozen left but those dozen actually care … I accept it.
In fact, I embrace it.
Some very cool things are coming. I’m renewed and energized in a way I haven’t been in a decade. I hope to have you on board.