On Information Marketing, Internet Marketing & Choices

in On Advice & Information Marketing

WARNING: I edited out most of the “adult” words in the post below, but a few remain. If that bothers you, don’t read it.

I have thought about writing this message for almost 5 years, and I never had the courage to do it.

The most common question I hear from clients is why I don’t put out more training about information marketing.

I give a lot of answers, all of them partially true.

Here’s the full truth.

I’m so disgusted by what I see happening in the industry, that I have had a hard time choking down the bile long enough to put something out.

A few weeks ago, I realized I had two choices.

Choice #1 … get out of the business altogether. Focus on my consulting and training to “real” businesses, and never look back.

Choice #2 … find the courage to draw a line in the sand, maybe pick a fight, and take the good and the bad that comes with that.

Today I’m choosing the latter.

Here’s the line.

It’s about “who” what I have to offer is for, which comes before “what” I have to offer you.

If your idea of a great information business is where you get to sell crap in a box to people who don’t know better … if you like the idea of finding some BS product to sell as an affiliate without a care in the world about how good it is or who you are selling it to … if you think it’s ok to kiss the a$$ of a “guru” in the hopes that they’ll kiss your a$$ back with an affiliate promo … if you don’t work like mad to be great at doing what you are teaching and selling … if you don’t sweat and bleed with your customers who are buying into hope you are setting up …

… go away.

I’d rather go broke than teach that or be a part of it.

I wish you well and I hope you wake up … but if you don’t, I hope one of my clients puts you out of business.

Full stop.

“But, Michael, it’s easy to rant about what you aren’t for … what are you for?”

I’m for people who I have been told time and time again it is impossible to build a business around passion and purpose.

I’m for people who don’t consider the information business (or … g-d help me, the “internet marketing” business — a line of bull if ever there was one) a get rich quick scheme, but do consider it a higher calling to contribute unique gifts through teaching and training.

I’m for people who are crazy-in-love with both what they do and who they do it for. One or the other isn’t enough.

I’m for people who have attended seminars and bought trainings … all the time with a voice in their head saying, “I’d never want their life or to be them, and I know they don’t believe half of the BS they put in their marketing, but I can bear the stench long enough to maybe learn a thing or two.”

I’m for people who would choose a $1 million dollar business built the right way, instead of a $10 million business that means they can’t sleep at night.

I’m for people who give a damn.

By the way, I’m not claiming to be an angel.

I’ve made what feels like every mistake to be made in business, some I’m still paying for.

Others just remain as scars and reminders of bad choices.

So … consider me scarred and standing … and now speaking out.

I do have a glimpse of a different way.

And I try each day to live up to what I believe entrepreneurship should be about.

Making a contribution.

Bringing value to people who need it.

And caring.

And here’s where the courage part comes in.

I have been told over and over by mentors and teachers that you have to sell to the “get rich quickers” and the “scam artists.” That there aren’t enough people who want a real business … to pursue a real passion … to build a business around.

Well, I’m about to find out whether that is true.

It might be that after I hit send on this message, out of the thousands of customers it will go to … that only a dozen decide to stick around.

Here’s where the courage comes in.

If I lose 95% of my customers … if I have a dozen left but those dozen actually care … I accept it.

In fact, I embrace it.

Some very cool things are coming. I’m renewed and energized in a way I haven’t been in a decade. I hope to have you on board.

{ 5 comments… read them below or add one }

1 Wolfgang December 18, 2011 at 5:16 pm

You seam to be talking mainly about the scammers that are out there and we are all sick of them, but some of us Internet marketing professionals are not like that and are offering local businesses genuine help, give us a break.


2 Ernie de los Santos October 14, 2011 at 3:35 pm

Michael, I came upon this article after I bought into your system, which I am sure is going to be a great help to me in my journey toward, if not riches, then at least a comfortable living, doing something I’m passionate about. I’ve been in business for myself several times, but none were successful enough to make more than a living wage — and a couple didn’t do that much. I have worked for large corporations and small businesses, even doing small business consulting at one time. Over the past 6 months, I’ve been looking at Internet Marketing, and I’m a little pissed off, like you are. While I’ve bought many packages now that have promised “easy quick” income, I’ve never really believed it could work like that, unless you just got REALLY lucky, combined with some really hard work, in just the right niche, at just the right time. I’ve settled on concentrating on automated webinars as a sales tools, before I ever heard of you. I was thrilled, therefore, to find you (thru Mike Filsaime’s EBS) and I bought your package. You post here makes me even more excited. I think like you, and I do want a real business, one I can be proud of and can work hard at, stand behind, and change people’s lives with it. So rant on, brother. I’ll be in the front row, chanting, “Amen”…

More power to ya,
Ernie de los Santos


3 Tim Greig September 28, 2010 at 3:41 am

Finally! Someone who is willing to call it like it is. Keep up the good, no, great work.


4 Usama September 27, 2010 at 11:40 am

Yes. Definitely in the line of entrepreneurship, courage is as essential as your resources. It has a deep value to keep you up and running. It took a lot more than courage to start your business but to keep it going a lot is required.


5 Brynettasage September 18, 2010 at 8:12 pm

I am in the process of developing and deesigning my own business. I have heard so much crap from so many “nay sayers” that it is an utter obstacle course each day to continue the dream of doing so. Indeed, the “crap shooters” are not the caring type! I have passion, guts, drive and a huge heart. I am probably the last person someone would want to pick a fight with if they are in a hurry, either! I am so nausiated by the very things you spoke of regarding “get rich quick” and the scam BS. I am equally nausiated by the people that go to places they cannot afford, cannot fit in with or adapt to just to say they did. Poverty is not attractive and neither is bragging about being broke to have the best steak in town. Go to the diner down the street you can afford and brag about them! They might have that great story to tell which is good for the business but, foolishly had by the people that did it for show.
Wear your jeans your way and shop where you love! Do it with your budget range and be a good example. Living outside your means is an atrocity that so many of the masses are addicted to and detroy family units, home ownership and lives with. I have had to live in modesty (an dpoverty at tiems) to give all I can to those that need me and those that I want to help. Now it is time to take the jump and make a contribution to society and the masses that screams passion! Kudos to you. Kudos and many more. Thank you for saying what you mean and being who you are. That is my famous phrase! “Be who you are and say what you mean.”


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