Comments on: Marketing and selling to the affluent? http://www.entrepreneurslife.com/thoughts/entry/marketing-and-selling-to-the-affluent/ Entrepeneurship + Rapid-Growth, Local and Small Business Marketing Mon, 16 Jan 2012 16:48:12 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: danielle http://www.entrepreneurslife.com/thoughts/entry/marketing-and-selling-to-the-affluent/#comment-10288 danielle Sun, 24 Apr 2011 08:28:36 +0000 http://www.entrepreneurslife.com/?p=325#comment-10288 Hi I was so excited about your article and your expert then I began reading and then disappointed. I've been marketing wealth management services solutions for over ten years I was fortunate enough to grow up with access to private jets but while I still had to do chores and work through college to establish a "work ethic". I learned from both life styles and have worked with thousands of mass affluent and high net worth there's a world difference marketing to a client /prospect with $2m in liquid investable assett versus $10mm or even $25m the difference is that you sell exclusivity toi the mass affluent (2m) the more money they have the more they want to be just like everyone else approach in a way. they want to feel confident whether buying a home or changing portfolio managers that you understand the complexity of theIr requirements and that a customizable option will be available they want to know you are one of them. Hi I was so excited about your article and your expert then I began reading and then disappointed. I’ve been marketing wealth management services solutions for over ten years I was fortunate enough to grow up with access to private jets but while I still had to do chores and work through college to establish a “work ethic”. I learned from both life styles and have worked with thousands of mass affluent and high net worth there’s a world difference marketing to a client /prospect with $2m in liquid investable assett versus $10mm or even $25m the difference is that you sell exclusivity toi the mass affluent (2m) the more money they have the more they want to be just like everyone else approach in a way. they want to feel confident whether buying a home or changing portfolio managers that you understand the complexity of theIr requirements and that a customizable option will be available they want to know you are one of them.

]]> By: Anonymous http://www.entrepreneurslife.com/thoughts/entry/marketing-and-selling-to-the-affluent/#comment-5326 Anonymous Tue, 01 Jun 2010 13:02:27 +0000 http://www.entrepreneurslife.com/?p=325#comment-5326 Success of marketing depends on selling, Thanks. Success of marketing depends on selling, Thanks.

]]> By: Mohamed http://www.entrepreneurslife.com/thoughts/entry/marketing-and-selling-to-the-affluent/#comment-5130 Mohamed Sat, 06 Feb 2010 05:06:26 +0000 http://www.entrepreneurslife.com/?p=325#comment-5130 Gooooooooooooooooooood Thank's Gooooooooooooooooooood Thank's

]]> By: billy http://www.entrepreneurslife.com/thoughts/entry/marketing-and-selling-to-the-affluent/#comment-21867 billy Wed, 27 Jan 2010 13:25:00 +0000 http://www.entrepreneurslife.com/?p=325#comment-21867 nice post... and thanks for the discount code... nice post… and thanks for the discount code…

]]> By: Anonymous http://www.entrepreneurslife.com/thoughts/entry/marketing-and-selling-to-the-affluent/#comment-21866 Anonymous Fri, 15 Jan 2010 15:45:00 +0000 http://www.entrepreneurslife.com/?p=325#comment-21866 Your point on perspective is well taken. I only know one really successful entrepreneur personally. Thinking back, I realize that he was constantly asking others for their perspective based on whatever market segment his current product was geared at. I hadn't thought of that behavior for a while, but now that you mention it seems like quite an important step in the product marketing process. Your point on perspective is well taken. I only know one really successful entrepreneur personally. Thinking back, I realize that he was constantly asking others for their perspective based on whatever market segment his current product was geared at.

I hadn’t thought of that behavior for a while, but now that you mention it seems like quite an important step in the product marketing process.

]]> By: Denver SEO Solutions http://www.entrepreneurslife.com/thoughts/entry/marketing-and-selling-to-the-affluent/#comment-21865 Denver SEO Solutions Wed, 13 Jan 2010 21:36:00 +0000 http://www.entrepreneurslife.com/?p=325#comment-21865 Good insight into marketing to others outside of your zone. Your absolutely correct, proper research can help your marketing campaign tremendously. Domenick Good insight into marketing to others outside of your zone. Your absolutely correct, proper research can help your marketing campaign tremendously.

Domenick

]]> By: Anonymous http://www.entrepreneurslife.com/thoughts/entry/marketing-and-selling-to-the-affluent/#comment-5084 Anonymous Tue, 29 Dec 2009 22:43:40 +0000 http://www.entrepreneurslife.com/?p=325#comment-5084 Damn man! "$3 million dollars with a single teleseminar to affluent consumers."<br><br>Marketing to any group is fundamentally the same, you just need to do proper market research and find out the best channels to get to your target audience.<br><br>Thanks for a very insightful article. Damn man! “$3 million dollars with a single teleseminar to affluent consumers.”

Marketing to any group is fundamentally the same, you just need to do proper market research and find out the best channels to get to your target audience.

Thanks for a very insightful article.

]]> By: markus777 http://www.entrepreneurslife.com/thoughts/entry/marketing-and-selling-to-the-affluent/#comment-5066 markus777 Thu, 24 Dec 2009 21:20:13 +0000 http://www.entrepreneurslife.com/?p=325#comment-5066 It's too late for me... I could use your discount code It's too late for me… I could use your discount code

]]> By: Bobby2 http://www.entrepreneurslife.com/thoughts/entry/marketing-and-selling-to-the-affluent/#comment-5022 Bobby2 Fri, 18 Dec 2009 21:33:30 +0000 http://www.entrepreneurslife.com/?p=325#comment-5022 Sorry I missed this post. <br>I haven't been following you, but I surely will now. Sorry I missed this post.
I haven't been following you, but I surely will now.

]]> By: Anonymous http://www.entrepreneurslife.com/thoughts/entry/marketing-and-selling-to-the-affluent/#comment-21853 Anonymous Wed, 18 Nov 2009 23:02:00 +0000 http://www.entrepreneurslife.com/?p=325#comment-21853 The affluent seem to require a different formula for stating the "value" of the proposition. As opposed to consumable goods marketing, affluent customers seem to be heavily feature and quality oriented and less likely to make a quick decision. Interesting post! Thanks! MAS The affluent seem to require a different formula for stating the “value” of the proposition. As opposed to consumable goods marketing, affluent customers seem to be heavily feature and quality oriented and less likely to make a quick decision.

Interesting post!
Thanks!
MAS

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