Marketing a Personal Chef Business or Delivery Meal Service

I’ve been doing research into hiring a personal chef or a meal service that’d deliver a day’s worth of food each day.

These guys and gals are way behind the times.

After 3 years, bread companies and some restaurants have finally caught up to the “Low Carb” craze. Not most personal chefs. A “marketing smart” personal chef or service would have pre-made, custom menus (or sample menus) that prospective clients could look at based on the most popular diets… then customize from that point, if necessary.

Further, this would be a great basis for a kick-ass advertising campaign in any regional or metro-area, affluent-targeted lifestyle magazine.

12/20/2004 UPDATE:

Wow — I didn’t realize what I got myself into with this post. Turns out the personal chef business is thriving. There are amazing personal chefs out there who, unfortunately, are struggling and suffering with the marketing side of the business. I had a chance to work with one recently. We put a simple referral strategy to work in an affluent community that literally tripled her business in one weekend. I’ll write about it in a post sometime, if she’s ok with it.

{ 22 comments… read them below or add one }

1 Jan2galatis November 3, 2010 at 12:46 pm

I am starting a personal chef business and the marketing is the major focus. I have been told word of mouth, but that can be slow. What would be quicker and how about pricing?

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2 Anonymous November 7, 2009 at 3:27 am

So I am looking to target woman that want Sexy chef’s to cook them or her friends dinner and dessert..Just for the night. I am needing help with how much to charge for this? they will supply the food and I supply the chef..Any Great Creative Ideas to help me please Talk to me..Thank you

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3 Anonymous October 28, 2008 at 10:33 pm

I am starting my own Personal Chef business and thank you to all, this info will be very useful when creating my menus.

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4 Anonymous October 18, 2008 at 8:18 pm

It would be interesting to hear more about this, the post is rather old. What has happened on the personal chef scene since then?

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5 Anonymous June 26, 2008 at 1:53 am

Have you heard about the New York Pizza delivery service that will ship to anywhere in the US? It costs $52 to ship the pizza, but it’s authentic New York pies, delivered to anywhere in the US, even Kansas smile

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6 Anonymous June 26, 2008 at 6:53 am

Have you heard about the New York Pizza delivery service that will ship to anywhere in the US? It costs $52 to ship the pizza, but it’s authentic New York pies, delivered to anywhere in the US, even Kansas

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7 Anonymous June 21, 2008 at 12:11 am

I’ve tried a meal delivery service in AZ that is very health-conscious.  It’s called Mom’s Main Dish.  They also use organic ingredients.  I think the fact that they cater to famililes who don’t want to “diet” (we have growing kids!)—but do want to eat as healthy as possible but are too busy to cook that way is wonderful.  I think more delivery companies should think about what families need.

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8 Anonymous May 28, 2008 at 11:02 pm

A chef has to have one hell of an imagination to market himself/herself to offer his cooking service or deliver meals daily. There are lot of businesses doing this daily meal delivery but a personal chef of that kind is not that easy to find i think

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9 Anonymous May 29, 2008 at 4:02 am

A chef has to have one hell of an imagination to market himself/herself to offer his cooking service or deliver meals daily. There are lot of businesses doing this daily meal delivery but a personal chef of that kind is not that easy to find i think

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10 Anonymous April 26, 2008 at 7:22 pm

Very much it was pleasant to me, I shall necessarily advise to esteem it all!! Thanks for a post.

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11 Anonymous April 18, 2008 at 7:32 pm

What is the “simple referral strategy?”

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12 Anonymous April 19, 2008 at 12:32 am

What is the “simple referral strategy?”

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13 Anonymous March 31, 2008 at 7:32 pm

costs due to the low waste heat generation of light emitting diodes. “How many Migros technicians does it take to change a light bulb?”

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14 Anonymous March 31, 2008 at 7:32 pm

How many Migros technicians does it take to change a light bulb?”

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15 Anonymous March 31, 2008 at 7:31 pm

including lower air conditioning costs due to the low waste heat generation of light emitting diodes. “How many Migros technicians does it take to change a light bulb?”

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16 Anonymous February 27, 2008 at 1:37 am

honestly that’s a pretty damn good idea. I know if I could have all my meals for the day delivered I would use it. I’m a gamer at this mmo community so I usually just order pizza/chinese when I’m playing all nite..but that gets old really really fast. I also think delivering donuts is a good idea..is that bad? haha

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17 Anonymous February 27, 2008 at 6:37 am

honestly that’s a pretty damn good idea. I know if I could have all my meals for the day delivered I would use it. I’m a gamer at this mmo community so I usually just order pizza/chinese when I’m playing all nite..but that gets old really really fast. I also think delivering donuts is a good idea..is that bad? haha

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18 Anonymous February 24, 2008 at 6:56 pm

Well, it’s been a couple years since you wrote this, I have seen some changes with personal chefs and prepared foods, but they still haven’t truly embraced the health conscious sector yet, and that is where the money is.

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19 Anonymous February 24, 2008 at 11:56 pm

Well, it’s been a couple years since you wrote this, I have seen some changes with personal chefs and prepared foods, but they still haven’t truly embraced the health conscious sector yet, and that is where the money is.

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20 Anonymous October 27, 2004 at 12:10 am

In Mableton, Ga., there is a catering company owned by Pamela Mattson that provides catering services for Pharmaceutical Representatives. What makes this catering company unique is that they keep a database on the staff of all the medical clinics and facilities to which they deliver. Regardless of which Pharmaceutical Representative is paying for the meal, this catering company makes certain that those who are Lactose intolerant gey a meal which has no dairy products. Those who are diabetic get special meals. Those who are vegetarians get special meals. Those Doctors or Staff members who have expressed a special delight in a specific dish get served that dish. They keep this database up to date so that they appear to remember every staff member in every clinic, even if it has been awhile since they last did a delivery. They also make this service available to other businesses that want targeted meals.
——-

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21 Anonymous October 27, 2004 at 5:10 am

In Mableton, Ga., there is a catering company owned by Pamela Mattson that provides catering services for Pharmaceutical Representatives. What makes this catering company unique is that they keep a database on the staff of all the medical clinics and facilities to which they deliver. Regardless of which Pharmaceutical Representative is paying for the meal, this catering company makes certain that those who are Lactose intolerant gey a meal which has no dairy products. Those who are diabetic get special meals. Those who are vegetarians get special meals. Those Doctors or Staff members who have expressed a special delight in a specific dish get served that dish. They keep this database up to date so that they appear to remember every staff member in every clinic, even if it has been awhile since they last did a delivery. They also make this service available to other businesses that want targeted meals.——-

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22 Anonymous October 1, 2004 at 5:10 am

Heard a radio ad in LA today for something almost exactly like this.  Don’t recall the name though, sorry.  At last for the Zone diet (which is low carb and low fat, but not as low carb as Atkins), there are several delivery services available.  I was researching this recently as well, and my company did hire one of these companies for a 3-month stretch in 2001 when my CEO duties precluded anything resembling a life. grin  Google for “Zone delivery”—seems like Zone Gourmet is the new big player, and Zone Chefs is better but only available in the NY/NJ area, it seems.

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