I’ve been doing research into hiring a personal chef or a meal service that’d deliver a day’s worth of food each day.
These guys and gals are way behind the times.
After 3 years, bread companies and some restaurants have finally caught up to the “Low Carb” craze. Not most personal chefs. A “marketing smart” personal chef or service would have pre-made, custom menus (or sample menus) that prospective clients could look at based on the most popular diets… then customize from that point, if necessary.
Further, this would be a great basis for a kick-ass advertising campaign in any regional or metro-area, affluent-targeted lifestyle magazine.
Wow — I didn’t realize what I got myself into with this post. Turns out the personal chef business is thriving. There are amazing personal chefs out there who, unfortunately, are struggling and suffering with the marketing side of the business. I had a chance to work with one recently. We put a simple referral strategy to work in an affluent community that literally tripled her business in one weekend. I’ll write about it in a post sometime, if she’s ok with it.