Marketing a Personal Chef Business or Delivery Meal Service

Posted by Michael Cage on Thursday, September 30, 2004

I've been doing research into hiring a personal chef or a meal service that'd deliver a day's worth of food each day.

These guys and gals are way behind the times.

After 3 years, bread companies and some restaurants have finally caught up to the "Low Carb" craze. Not most personal chefs. A "marketing smart" personal chef or service would have pre-made, custom menus (or sample menus) that prospective clients could look at based on the most popular diets... then customize from that point, if necessary.

Further, this would be a great basis for a kick-ass advertising campaign in any regional or metro-area, affluent-targeted lifestyle magazine.

12/20/2004 UPDATE:

Wow -- I didn't realize what I got myself into with this post. Turns out the personal chef business is thriving. There are amazing personal chefs out there who, unfortunately, are struggling and suffering with the marketing side of the business. I had a chance to work with one recently. We put a simple referral strategy to work in an affluent community that literally tripled her business in one weekend. I'll write about it in a post sometime, if she's ok with it.

13 Comments & Trackbacks (add your own)

Heard a radio ad in LA today for something almost exactly like this. Don’t recall the name though, sorry. At last for the Zone diet (which is low carb and low fat, but not as low carb as Atkins), there are several delivery services available. I was researching this recently as well, and my company did hire one of these companies for a 3-month stretch in 2001 when my CEO duties precluded anything resembling a life. Google for “Zone delivery"-- seems like Zone Gourmet is the new big player, and Zone Chefs is better but only available in the NY/NJ area, it seems.

John Stanforth on Thursday, September 30, 2004

In Mableton, Ga., there is a catering company owned by Pamela Mattson that provides catering services for Pharmaceutical Representatives. What makes this catering company unique is that they keep a database on the staff of all the medical clinics and facilities to which they deliver. Regardless of which Pharmaceutical Representative is paying for the meal, this catering company makes certain that those who are Lactose intolerant gey a meal which has no dairy products. Those who are diabetic get special meals. Those who are vegetarians get special meals. Those Doctors or Staff members who have expressed a special delight in a specific dish get served that dish. They keep this database up to date so that they appear to remember every staff member in every clinic, even if it has been awhile since they last did a delivery. They also make this service available to other businesses that want targeted meals.
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James Shewmaker on Tuesday, October 26, 2004

Thanks for the suggestion.
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essyle on Monday, February 18, 2008

Well, it’s been a couple years since you wrote this, I have seen some changes with personal chefs and prepared foods, but they still haven’t truly embraced the health conscious sector yet, and that is where the money is.

Celebrity Foods on Sunday, February 24, 2008

honestly that’s a pretty damn good idea. I know if I could have all my meals for the day delivered I would use it. I’m a gamer at this mmo community so I usually just order pizza/chinese when I’m playing all nite..but that gets old really really fast. I also think delivering donuts is a good idea..is that bad? haha

Rave on Tuesday, February 26, 2008

including lower air conditioning costs due to the low waste heat generation of light emitting diodes. “How many Migros technicians does it take to change a light bulb?”

travesti on Monday, March 31, 2008

costs due to the low waste heat generation of light emitting diodes. “How many Migros technicians does it take to change a light bulb?”

organizasyon on Monday, March 31, 2008

How many Migros technicians does it take to change a light bulb?”

travesti on Monday, March 31, 2008

What is the “simple referral strategy?”

julie@bradleyroofing.com on Friday, April 18, 2008

Very much it was pleasant to me, I shall necessarily advise to esteem it all!! Thanks for a post.

Rezak on Saturday, April 26, 2008

A chef has to have one hell of an imagination to market himself/herself to offer his cooking service or deliver meals daily. There are lot of businesses doing this daily meal delivery but a personal chef of that kind is not that easy to find i think

Italy B2B on Wednesday, May 28, 2008

I’ve tried a meal delivery service in AZ that is very health-conscious. It’s called Mom’s Main Dish. They also use organic ingredients. I think the fact that they cater to famililes who don’t want to “diet” (we have growing kids!)—but do want to eat as healthy as possible but are too busy to cook that way is wonderful. I think more delivery companies should think about what families need.

Tracy A. on Friday, June 20, 2008

Have you heard about the New York Pizza delivery service that will ship to anywhere in the US? It costs $52 to ship the pizza, but it’s authentic New York pies, delivered to anywhere in the US, even Kansas

Gainesville Delivery on Wednesday, June 25, 2008

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