Local Businesses: 3 tips to handle online complaints and manage your reputation

in On Local Business Marketing

Afraid your social media presence could leave  your business vulnerable to criticism and negative reviews?

Well whether you like it or not, your customers are online. And they’re talking about you on sites like Yelp, MerchantCircle and even on Google itself.

From The New York Times Small Business section:

“Social media for business now is life or death,” said Dan Simons, a restaurateur in the Washington area who closely monitors these forums. “You could open a business and do everything right, but if you’re unaware of these social media you will perish. Social media can take a business and put a bullet in it.”

Happily, there is a big upside: referrals from happy clients are traditionally the best source of new business — and online forums are powerful word-of-mouth.

In today’s article, New York Time author, Kermit Pattison, offers small business owner 3 tips for Managing Your Small Business’s Online Reputation.

{ 1 comment… read it below or add one }

1 juliacassidy June 11, 2010 at 11:43 am

Great post. I believe that nowadays building and maintining a good business presence is crucial in order to achieve business success.
It is difficult, and it involves investing a lot of time and market research. Entrepreneurs need to analyze the market in order to build a good online presence.
thanks for sharing.


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