Comments on: Stand Out: What Yellow Pages Marketing Can Teach You About How To Market Your Local Business

By: Bryan Bliss

Bryan Bliss — Sat, 06 Feb 2010 04:56:05 +0000

This is an excellent point that so many businesses lose sight of. There is an art to non conformity and a strong benefit to being novel.
sometimes the product and business seems to not really lend itself to “unique positioning” so the business owner just stops thinking about WHY their customers really come to them. there usually is some reason customers choose that isnt anywhere to be found in any of the marketing.
Probably the most powerful and profitable way for the business owner to find his untapped unique selling position is to simply ask in a survey of his past customers. this strategy also has the secondary powerful impact of getting past customers talking about why your business is great, making them more likely to come back to spend more money and more likely to recommend you too. it also distils down the ideas so they are nearly ready to become the exact copy used in subsequent ads and marketing.
thanks and take care
Bryan

By: Tom

Tom — Sun, 22 Nov 2009 19:11:32 +0000

Thanks Michael. I like the exercise, found it “thought stimulating”.

By: Tom

Tom — Sun, 22 Nov 2009 14:11:32 +0000

Thanks Michael. I like the exercise, found it “thought stimulating”.

By: Tom

Tom — Sun, 22 Nov 2009 13:11:32 +0000

Thanks Michael. I like the exercise, found it “thought stimulating”.

By: James Deck

James Deck — Mon, 02 Nov 2009 19:49:36 +0000

Great exercise. One of those things we kinda' do in our head, but physically blocking things out makes it very objective.