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Michael—
You are so right! And you’re not alone. Way too many small business owners (or wannabes) come up with a fantastic idea that they spend hours and money on to get ready to sell and once they take it to market, it’s a flop.
Most of them miss the all important step of market research. And many ignore the advice that we should listen to our market crying out for a product and then provide that product rather than the other way around.
Best of success!
Denise O’Berry
Submitted on Tuesday, November 23, 2004
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Until You Get A Sale, Nothing Else Matters
Michael Cage: “This is a hard learned lesson for many entrepreneurs who believe the important part of their business is the idea. The idea is important, to be certain. But there IS NO BUSINESS until you have a customer. In…
Submitted on Tuesday, November 23, 2004
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It is a Catch-22 situation. Your first Customer/Sale are extremely important and so are the preparations before the first sale. You have to be sufficiently prepared to serve the customer and execute the sale. If you include “how-to-sell” along with “what-to-sell” in your initial preparations, then your initial efforts are worth it.
I agree there is no business if there is no customer. That is why a business plan is a good idea, where you are forced to define your target market and establish market requirements upfront.
In spite of all the precautions, things can turn out to be different, but hey! isn’t business an opportunity to try out your risk-handling capabilities? 
You are absolutely right about the fact, most entrepreneurs focus too much on the IDEA. Instead, they should keep idea in view while concentrating on other practical aspects of doing the business.
Oh by the way, I write a blog about running a “virtual” dotcom business, which does all the preparations that a real business would do, before selling the product/service. Currently I am writing about Business Plans. Check it out: http://businessworks.blogspot.com
Submitted on Wednesday, November 24, 2004
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Mind sharing what you first sold?
What if my first biz I want to offer a service?
Submitted on Saturday, November 27, 2004
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True, true…....a little marketing before launch is a great idea.
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Submitted on Thursday, September 29, 2005
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Really great blog with alot of good information!! Keep up the good work.
Submitted on Monday, July 28, 2008
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i’m agree. thanks!
Submitted on Wednesday, July 30, 2008
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You do the cerebral work! Really admirable. Thanks for sharing with us.
Submitted on Wednesday, November 26, 2008
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I work for a mortgage brokers, are biggest problem is the banks dont want to sell what they have. So now we have no lending and no borrowing.
Submitted on Friday, December 12, 2008
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I agree there is no business if there is no customer. That is why a business plan is a good idea, where you are forced to define your target market and establish market requirements upfront.
Submitted on Wednesday, December 17, 2008
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This is true that without customer there is no business. For this you need to attract people and also give them good service.
Leather Chesterfield on Saturday, January 03, 2009
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Nice stuff..I totally concur with what you said there.
Debt reduction expert on Friday, January 23, 2009
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The problem is that planning and strategizing is built on a large number of assumptions, most of which are bad assumptions. As a result the expected outcome rarely materialize. It is very smart ,as the author of this post suggests, to mix planning with action simultaneously. The assumptions are tested and validated from the beginning. By getting the first customers before investing heavily, entrepreneurs can make sure that there is a real need for their products and that customers are willing to pay for the products. Entrepreneurship is more about taking calculated risks rather than about gambling.
Omar Kettani on Saturday, January 24, 2009
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Valuable information and excellent design you got here! I would like to thank you for sharing your thoughts and time into the stuff you post!! Thumbs upexhibeoutdoordisplays.com/”>Outdoor Display</a>
Outdoor Display on Sunday, February 01, 2009
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When you start your first business its so hard. You always come across bumps in the road. Keep you head up and keep working.
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john on Saturday, February 28, 2009
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Wow, that was heart provoking article presented by you sir
thanks for sharing
regards
Funny Sayings on Wednesday, March 11, 2009
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Good post.This is a hard learned lesson for many entrepreneurs who believe the important part of their business is the idea. The idea is important, to be certain…
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1300 phone numbers on Wednesday, March 18, 2009
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Cheers Ayomide. I’m a senior too and it sure hasn’t been easy applying to colleges on top of schoolwork. I definitely agree with you on finding a balance between work and play and also on the amount of time you sleep and are awake. Feeling sleep deprived sucks especially when there is a party coming up but you’re too tired to go.Hope things get better for you and good luck with college admissions….!!!!
Condos Toronto on Wednesday, March 18, 2009
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A good service is one of the keys to the success of the business.
food machinery auction on Thursday, April 16, 2009
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Hey,
We all learn the important things the first time we go through it, even in businesses. I know I did. Acai
Joseph on Friday, May 22, 2009
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Very sincere article reflecting my feeling in the start of my business. We can have superiproducts but all in vain if there are no customers for. One of the way to get potential customers is cheap advertising which can be easily done on numerous classified ads sites.
ALex on Monday, May 25, 2009
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First successful sale gives optimism and confidence to continue running the business. With that we can learn and prepare for the next. I think the hardest part is taking action to start a business.
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bay area classifieds on Monday, June 15, 2009
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Nice post thanks for sharing
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Lose fat on Tuesday, June 23, 2009
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