Michael on Entrepreneurship

Is war a good metaphor for business?

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I think so.

Unless you are in the tinyiest of markets, there are businesses, organizations, and people competing for the attention and beliefs of your customers. You will have allies and enemies and periods of active and behind-the-scenes aggression. You can set out to not fight, but if someone brings a fight to you… you’d better respond strategically.

It is naive to think, as I’ve seen some “experts” promote, that if you just think good thoughts and kiss up to your competition, that you’ll all just “get along.” Just like companies that train their negotiators to take advantage of the “win-win” philosophy of negotiating, there are sharks ready to take advantage of naivity in all aspects of business.

P.S. Back to the office again, and the blog will shift back to the normal frequency.

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  • Anonymous

    Funny, this topic was brought up by a female student in an MBA class I was taking. She said she was getting sick of all these macho war and sports analogies to modern business. Not all business is about beating the crap outta the other guy. What of alliances, standards bodies, and (as you mentioned) negotiation? Even Henry V married France in the end.
    Not to say business isn’t feral – it is – but maybe we need less cliches.

  • Anonymous

    Funny, this topic was brought up by a female student in an MBA class I was taking. She said she was getting sick of all these macho war and sports analogies to modern business. Not all business is about beating the crap outta the other guy. What of alliances, standards bodies, and (as you mentioned) negotiation? Even Henry V married France in the end.

    Not to say business isn’t feral – it is – but maybe we need less cliches.

  • Anonymous

    What goes on in an MBA class has little to do with the realities of entrepreneurship. The equivelent of alliances, standards bodies, and negotiation are all present in war. Furthermore, war is not about beating the crap out of anyone. It’s about accomplishing a strategic objective, and sometimes beating the crap out of the other guy is a part of it. It is not perfect. Yet, I’ve yet to find a metaphor for business nearly as complete.
    As for cliches, metaphor is one of the best learning tools available to us. And translating from one context to another is a master skill of entrepreneurship. I’m open to more or better, though.
    Thanks for the comment.
    Michael

  • Anonymous

    What goes on in an MBA class has little to do with the realities of entrepreneurship. The equivelent of alliances, standards bodies, and negotiation are all present in war. Furthermore, war is not about beating the crap out of anyone. It’s about accomplishing a strategic objective, and sometimes beating the crap out of the other guy is a part of it. It is not perfect. Yet, I’ve yet to find a metaphor for business nearly as complete.

    As for cliches, metaphor is one of the best learning tools available to us. And translating from one context to another is a master skill of entrepreneurship. I’m open to more or better, though.

    Thanks for the comment.

    Michael

  • Anonymous

    Totally agree, business is a contest.  You always have to think about the competitor. 
    Read Sun Tzu and you find so much of what he says of value.  To us it is like a huge
    competition on the field.  Good thing to know your play and how to run it!

  • Anonymous

    Totally agree, business is a contest.  You always have to think about the competitor. 
    Read Sun Tzu and you find so much of what he says of value.  To us it is like a huge
    competition on the field.  Good thing to know your play and how to run it!

  • Anonymous

    Anyone who thinks that war aptly correlates to businss has not participated in a war.  By comparison, business is just a game. 
    Michael D. Woods, CPA
    Major, USMC retired

  • Anonymous

    Anyone who thinks that war aptly correlates to businss has not participated in a war.  By comparison, business is just a game. 
    Michael D. Woods, CPA
    Major, USMC retired

  • Anonymous

    The wars in business may be bloodless but it’s no less fierce than what is being fought on today’s battlefield.  Our troops our fighting an Asymmetric War – Asymmetric warfare includes “threats outside the range of conventional warfare and difficult to respond to in kind (e.g., a suicide bomber)”.  The business world is just as unpredictable and difficult because of globalization, advancing technology, easier access to credit etc… New competitors enter the market every day fighting for your customer.  It does not matter whether you are trying to expand your company or protect your customer base, like our military counter parts, we must realize “we in business are at war” and better have a strategy!
    Randy Zales (former Captain, USA)
    President
    Anthony Robbins & Associates
    http://www.AnthonyRobbinsDC.com——-

  • Anonymous

    The wars in business may be bloodless but it’s no less fierce than what is being fought on today’s battlefield.  Our troops our fighting an Asymmetric War – Asymmetric warfare includes “threats outside the range of conventional warfare and difficult to respond to in kind (e.g., a suicide bomber)”.  The business world is just as unpredictable and difficult because of globalization, advancing technology, easier access to credit etc… New competitors enter the market every day fighting for your customer.  It does not matter whether you are trying to expand your company or protect your customer base, like our military counter parts, we must realize “we in business are at war” and better have a strategy!

    Randy Zales (former Captain, USA)
    President
    Anthony Robbins & Associates
    http://www.AnthonyRobbinsDC.com
    ——-

  • http://www.jihoy.com american classifieds

    I think so. Companies keep looking for better strategy and people to run their businesses. Those who just keep quiet and be satisfied with the current condition will sooner or faster become invisible. american classifieds

  • http://www.orderyourglasses.com/ Eyeglasses Online

    Fight between companies is good unless it destroys the fame of the company. The moves must be strategical .

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