Comments on: How To Get Your Head Out Of Your… (on competition and winning!) http://www.entrepreneurslife.com/thoughts/entry/how-to-get-your-head-out-of-your-on-competition-and-winning/ Entrepeneurship + Rapid-Growth, Local and Small Business Marketing Mon, 16 Jan 2012 16:48:12 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Anonymous http://www.entrepreneurslife.com/thoughts/entry/how-to-get-your-head-out-of-your-on-competition-and-winning/#comment-775 Anonymous Thu, 21 Apr 2005 07:04:27 +0000 http://www.entrepreneurslife.com/thoughts/entry/how-to-get-your-head-out-of-your-on-competition-and-winning/#comment-775 <p>Actually, I’d disagree with your consultant example. The new guy has to differentiate himself, or the second consultant will continue to clean up. Incumbency is not to be taken likely. It’s like I was reading on one of the branding blogs; Crest, as the category leader for toothpastes, markets the benefits of the category, while Colgate (and others) have to differentiate to compete.</p> <p>The incumbent can continue to plug away, expounding on the benefits of using a specialist. He can write articles for the paper, speak to the local ADA chapter, etc - without having to differentiate further. His history, and longevity, make his job much easier.</p> <p>Now, you’re right in saying that there’s an opportunity there - perhaps even in partnering with the new guy. A firm of two will likely be more effective than 2 solopreneurs, and may be able to expand into larger practices, or expand their geographic reach.<br />——- </p> Actually, I’d disagree with your consultant example. The new guy has to differentiate himself, or the second consultant will continue to clean up. Incumbency is not to be taken likely. It’s like I was reading on one of the branding blogs; Crest, as the category leader for toothpastes, markets the benefits of the category, while Colgate (and others) have to differentiate to compete.

The incumbent can continue to plug away, expounding on the benefits of using a specialist. He can write articles for the paper, speak to the local ADA chapter, etc – without having to differentiate further. His history, and longevity, make his job much easier.

Now, you’re right in saying that there’s an opportunity there – perhaps even in partnering with the new guy. A firm of two will likely be more effective than 2 solopreneurs, and may be able to expand into larger practices, or expand their geographic reach.
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]]> By: Anonymous http://www.entrepreneurslife.com/thoughts/entry/how-to-get-your-head-out-of-your-on-competition-and-winning/#comment-6199 Anonymous Thu, 21 Apr 2005 07:04:00 +0000 http://www.entrepreneurslife.com/thoughts/entry/how-to-get-your-head-out-of-your-on-competition-and-winning/#comment-6199 Actually, I’d disagree with your consultant example. The new guy has to differentiate himself, or the second consultant will continue to clean up. Incumbency is not to be taken likely. It’s like I was reading on one of the branding blogs; Crest, as the category leader for toothpastes, markets the benefits of the category, while Colgate (and others) have to differentiate to compete. The incumbent can continue to plug away, expounding on the benefits of using a specialist. He can write articles for the paper, speak to the local ADA chapter, etc - without having to differentiate further. His history, and longevity, make his job much easier. Now, you’re right in saying that there’s an opportunity there - perhaps even in partnering with the new guy. A firm of two will likely be more effective than 2 solopreneurs, and may be able to expand into larger practices, or expand their geographic reach.——- Actually, I’d disagree with your consultant example. The new guy has to differentiate himself, or the second consultant will continue to clean up. Incumbency is not to be taken likely. It’s like I was reading on one of the branding blogs; Crest, as the category leader for toothpastes, markets the benefits of the category, while Colgate (and others) have to differentiate to compete.
The incumbent can continue to plug away, expounding on the benefits of using a specialist. He can write articles for the paper, speak to the local ADA chapter, etc – without having to differentiate further. His history, and longevity, make his job much easier.
Now, you’re right in saying that there’s an opportunity there – perhaps even in partnering with the new guy. A firm of two will likely be more effective than 2 solopreneurs, and may be able to expand into larger practices, or expand their geographic reach.——-

]]> By: Anonymous http://www.entrepreneurslife.com/thoughts/entry/how-to-get-your-head-out-of-your-on-competition-and-winning/#comment-774 Anonymous Fri, 08 Apr 2005 05:04:31 +0000 http://www.entrepreneurslife.com/thoughts/entry/how-to-get-your-head-out-of-your-on-competition-and-winning/#comment-774 <p>“...a competitor-to-be (I’ll call him Jack) a few miles down the road was throwing fits to anyone and everyone who would listen. </p> <p>It was unfair she opened a store so close to his. The vendors who sold to him should refuse to sell to her. It was unethical for people to think of doing business with Clair when they had been Jack’s customers for so long. The whines and cries went on and on.</p> <p>After the doors opened, we caught Jack trying three “covert espionage” tricks to find out what Clair was up to and to make things more difficult for her.”</p> <p>~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~<br /> This is obviously Jack’s choice of PR and marketing campaign…until he grows up.  <img src="http://www.entrepreneurslife.com/images/smileys/smile.gif" width="19" height="19" alt="smile" style="border:0;" /> </p> “…a competitor-to-be (I’ll call him Jack) a few miles down the road was throwing fits to anyone and everyone who would listen.

It was unfair she opened a store so close to his. The vendors who sold to him should refuse to sell to her. It was unethical for people to think of doing business with Clair when they had been Jack’s customers for so long. The whines and cries went on and on.

After the doors opened, we caught Jack trying three “covert espionage” tricks to find out what Clair was up to and to make things more difficult for her.”

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This is obviously Jack’s choice of PR and marketing campaign…until he grows up.  smile

]]> By: Anonymous http://www.entrepreneurslife.com/thoughts/entry/how-to-get-your-head-out-of-your-on-competition-and-winning/#comment-6198 Anonymous Fri, 08 Apr 2005 05:04:00 +0000 http://www.entrepreneurslife.com/thoughts/entry/how-to-get-your-head-out-of-your-on-competition-and-winning/#comment-6198 “...a competitor-to-be (I’ll call him Jack) a few miles down the road was throwing fits to anyone and everyone who would listen. It was unfair she opened a store so close to his. The vendors who sold to him should refuse to sell to her. It was unethical for people to think of doing business with Clair when they had been Jack’s customers for so long. The whines and cries went on and on. After the doors opened, we caught Jack trying three “covert espionage” tricks to find out what Clair was up to and to make things more difficult for her.” ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This is obviously Jack’s choice of PR and marketing campaign…until he grows up.  “…a competitor-to-be (I’ll call him Jack) a few miles down the road was throwing fits to anyone and everyone who would listen.
It was unfair she opened a store so close to his. The vendors who sold to him should refuse to sell to her. It was unethical for people to think of doing business with Clair when they had been Jack’s customers for so long. The whines and cries went on and on.
After the doors opened, we caught Jack trying three “covert espionage” tricks to find out what Clair was up to and to make things more difficult for her.”
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
This is obviously Jack’s choice of PR and marketing campaign…until he grows up. 

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