Comments on: How Local Email Marketing LOSES Money

By: Jim

Jim — Mon, 09 Jan 2012 17:11:16 +0000

Great post Michael! Any lesson that will get small local businesses to communicate with their customers and prospects is well worth the time to learn. And if they keep their suscribers guessing will increase their email open rates.

Great lesson
Thanks
Jim

By: Anonymous

Anonymous — Sun, 05 Jun 2011 04:39:13 +0000

As an email expert, I really appreciate this article and the time spent
on it. Look forward to hearing more…

By: Anonymous

Anonymous — Sat, 13 Nov 2010 10:35:00 +0000

They should catch the attention not only about event announcement. There should be something unpredictable in their daily emails or announcement just to keep their customers excited.

By: Nate

Nate — Sun, 10 Oct 2010 05:08:00 +0000

Great article Michael. Really like the part concept about keeping them guessing.

Another thing that seems to work pretty well for me is to make the headlines as personal as possible, as if we have been friends for years and I am just speaking to them and no one else.

take care
nate

By: Amir Anzur

Amir Anzur — Fri, 03 Sep 2010 14:09:00 +0000

I think if you manage to make it creative and not spamy then it would definitely get his attention. That’s how you can stick out from the rest. I speak from everyone when i say you are correct about sending dozens of e-mails to trash everyday.

By: gwenmcgreen

gwenmcgreen — Mon, 10 May 2010 15:01:08 +0000

So true!
I keep on wondering why businesses keep on wasting money and time to produce this email marketing that does nothing but to contribute to the annoyed owners of the full e-mail inboxes. I don't know if I would consider the post to be nice or amusing, but the truth is that it says exactly what most people think.

By: J.Venture

J.Venture — Fri, 07 May 2010 21:52:13 +0000

Nice post. I also think that the emails title is essential. The thing is that from my point of view it is a very tiny line between a friendly email, one that is too selly, and spam...

How do you find the right title for your messages without being too selly?

Great article.
Have a good one.
J.V

By: MyBusinessMarketing.org

MyBusinessMarketing.org — Tue, 13 Apr 2010 10:23:57 +0000

This article post some really good thoughts. I think that "thought" is exactly whats missing in many businesses marketing strategy. We need to be more empathetic, step inside our clients shoes and view the world through their eyes. The business owners who are churning out bland emails and hoping to get amazing results are the same ones who delete and grumble about the junky email they get on a regular basis.

Keep up the good work

Andres Garcia