{ 10 comments… read them below or add one }

1 mateofmine.com November 28, 2012 at 7:32 pm

I use 2 personal email accounts.

1st email account – I send all the junk I sign up to. Probably check this once a year.
2nd email account – I check every day and open most emails.

From my experience I have not had a food ROI with email marketing campaigns.

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2 Lee & Sarah February 20, 2012 at 6:28 am

Excellent points, we are currently building our customer base and email database, but have been reluctant to start email marketing in fear of doing the same old and being put in the junk folder. Will now go and put your tips to good use, thanks ;)

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3 Jim January 9, 2012 at 12:11 pm

Great post Michael! Any lesson that will get small local businesses to communicate with their customers and prospects is well worth the time to learn. And if they keep their suscribers guessing will increase their email open rates.

Great lesson
Thanks
Jim

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4 Anonymous June 4, 2011 at 11:39 pm

As an email expert, I really appreciate this article and the time spent
on it. Look forward to hearing more…

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5 Anonymous November 13, 2010 at 5:35 am

They should catch the attention not only about event announcement. There should be something unpredictable in their daily emails or announcement just to keep their customers excited.

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6 Nate October 10, 2010 at 12:08 am

Great article Michael. Really like the part concept about keeping them guessing.

Another thing that seems to work pretty well for me is to make the headlines as personal as possible, as if we have been friends for years and I am just speaking to them and no one else.

take care
nate

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7 Amir Anzur September 3, 2010 at 2:09 pm

I think if you manage to make it creative and not spamy then it would definitely get his attention. That’s how you can stick out from the rest. I speak from everyone when i say you are correct about sending dozens of e-mails to trash everyday.

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8 gwenmcgreen May 10, 2010 at 10:01 am

So true!
I keep on wondering why businesses keep on wasting money and time to produce this email marketing that does nothing but to contribute to the annoyed owners of the full e-mail inboxes. I don't know if I would consider the post to be nice or amusing, but the truth is that it says exactly what most people think.

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9 J.Venture May 7, 2010 at 4:52 pm

Nice post. I also think that the emails title is essential. The thing is that from my point of view it is a very tiny line between a friendly email, one that is too selly, and spam…

How do you find the right title for your messages without being too selly?

Great article.
Have a good one.
J.V

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10 MyBusinessMarketing.org April 13, 2010 at 5:23 am

This article post some really good thoughts. I think that “thought” is exactly whats missing in many businesses marketing strategy. We need to be more empathetic, step inside our clients shoes and view the world through their eyes. The business owners who are churning out bland emails and hoping to get amazing results are the same ones who delete and grumble about the junky email they get on a regular basis.

Keep up the good work

Andres Garcia

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