Great Quotes On Business Strategy & Simplicity

“If you can’t describe your strategy in twenty minutes, simply and in plain language, you haven’t got a plan. ‘But,’ people may say, ‘I’ve got a complex strategy. It can’t be reduced to a page.’ That’s nonsense. That’s not a complex strategy. It’s a complex thought about the strategy.”
- Larry Bossidy, Chairman, Honeywell International, in ‘Execution: The Discipline of Getting Things Done’

I think 20 minutes is too long. It should be more like 5. Great quote nonetheless. It reminds me of one of my favorite other quotes:

“Simplicity is the ultimate sophistication. ” - Leonardo DaVinci

I’ve worked with many clients who can carve massive hunks of market share away from competitors with complicated business and marketing strategy. It is a hell of a lot harder to beat a simple, focused strategy well executed.

First quote via bBlog.

{ 3 comments… read them below or add one }

1 Sandeep October 23, 2009 at 7:55 am

Good Quotes on business strategy and simplicity. I loved them.

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2 Anonymous November 11, 2007 at 10:17 pm

Absolutely correct! Jim Collins says as much in the hedgehog concept. Great people are great because they have learnt to keep things simple, and yet not be simplistic!

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3 Anonymous November 12, 2007 at 3:17 am

Absolutely correct! Jim Collins says as much in the hedgehog concept. Great people are great because they have learnt to keep things simple, and yet not be simplistic!

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