Delivering a core story on your teleseminars and webinars

in On Entrepreneurship

The following audio clip was taken from one of my paid coaching calls, and it begins to dive into what I teach as a “core sales story.”

This is an essential and overlooked part of teleseminars and webinars … but also of copy and communication, in general.

The clip runs a little over 23 minutes, and is worth spending some time with.

Core Story mp3 (approx 23 minutes)

P.S. Since this recording, I have completely refined how I teach “core story.” But don’t worry — the information there is still completely relevant and useful today.

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