When Susan O’Malley wanted to bump ticket sales for the Washington Mystics (WNBA team) during the Presidential election, she made a connection where most people see none. Capitalizing on an event that was already “top-of-mind” for her market, she chose a night and sat all Republican attendees on one side of the court, all Democrats on the opposite side. Neither party wanted to lose, so both the RNC and the DNC bought up blocks of tickets and filled the bleachers.
Smart. 
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