Cool Idea for Retail Shops

Posted by Michael Cage on Thursday, September 01, 2005

One of the most common refrains I hear from small business owners is:

"But you don't understand, my business is commoditized because we all offer the same basic thing."

FACT: There are ALWAYS new ways to serve and amaze your customers.
FACT: There are ALWAYS ways to differentiate your business from the landscape of options presented to your customers.
FACT: If you can't tell me in a single sentence how you are different/better/superior than any and every other option ... go to your room and sit in the corner till you can.

Case in point...

A store in Manhattan has introduced a system where a customer just needs to walk around the store with a scanner to select their items. They just zap the product they want and move on to the next without any need to pick the product up and drag through the store. Customers pay at the counter for the products and a $15 charge which inlcudes home delivery.

From Piers Fawkes at If.

5 Comments & Trackbacks (add your own)

THE CARNIVAL OF THE CAPITALISTS.

Welcome to THE Carnival of the Capitalists. When hosting traveling blog carnivals, it is customary for the host to rank, rate, profile, hide, categorize, and otherwise filter the entries. Sometimes the better posts are near the top or are given…

WILLisms.com on Sunday, September 18, 2005

[...] Originally by Michael Cage from Local Small Business Marketing & Advertising on September 1, 2005, 8:12am [...]

{thebizcast} " Blog Archive " Cool Idea for Retail on Sunday, September 25, 2005

Businesses that don’t differentiate in a meaningful way soon head the way of the Dinosaur.

J D Moore on Sunday, September 25, 2005

I agree that differentiation is they keyword in running a successfull business.

Wong PoKer Hu on Tuesday, November 08, 2005

Some commom marketing mistakes made by small businesses.
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LJ on Wednesday, December 14, 2005

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