Comments on: Compression, Revenue and Teleseminars & Webinars that Sell

By: Jini Patel Thompson

Jini Patel Thompson — Sun, 14 Feb 2010 01:17:38 +0000

Hi Susan, The key we've found when selling to the "alternative" markets (therapy, natural healing, etc) is to sell the course content as-is. By this I mean, don't focus on the fact that it is a teleclass event. Just sell this:
- what will you learn
- how learning this will enable you to change your life for the better
We have found people do NOT really want more information. They want to actually shift and heal/change. So don't sell the info part - sell the benefit/action part.
- then provide the info that it is in teleclass form at the bottom. And also provide reasons why this is *preferable* to in-person. eg. privacy, can wear sweats, no time lost driving, can fit it into your schedule -easy, etc.
- also, assume everyone is a complete dummy. When we told people, you can put it on speakerphone or use the handset, we had people emailing in asking "what is a handset?" So assume you're writing to 5 year olds and explain everything.

To increase the size of your list, find others who have a list that might be interested in your stuff and offer them an affiliate commission if they will send out 2-3 emails to their list (which you will write for them, ready to go). One email is not enough to get a response. Likewise, with your list - email them 3 times, but each time you do, give them something for free. That way you're not "selling" to them and bugging them, you're giving a gift and by the way, if you're interested...

Hope that helps.

By: susanpsychic

susanpsychic — Wed, 07 Oct 2009 14:51:37 +0000

Hello! I learned so much from reading your article. Thank you.
I have been using my tele seminar program for two years,mostly as a way to record my intuitive sessions for clients to download. Recently I began a Live Living Intuitively class which I will turn into an automated email course. So far I have shied away from events until now. My list isn't very large. How do I effectively promote and get people to pay for a special event when my first two “free” events were not well attended?
Wonderful article thanks for sharing!

By: susanpsychic

susanpsychic — Wed, 07 Oct 2009 10:51:37 +0000

By: susanpsychic

susanpsychic — Wed, 07 Oct 2009 09:51:37 +0000

By: Daegan Smith

Daegan Smith — Mon, 31 Aug 2009 20:50:21 +0000

I think you should

By: michaelcage

michaelcage — Mon, 24 Aug 2009 21:36:14 +0000

Daegan,

Hahahaha ... thanks for pointing out the ever-elusive obvious.

Maybe I should have a standing PS on all posts, "P.S. In case you haven't gotten this particular point --- teleseminars and webinars will make you lots and lots and lots of money when you do them right."

Michael

By: Maurice

Maurice — Tue, 18 Aug 2009 05:44:08 +0000

That's for sharing Michael. I found that very useful particularly as I'm just about to launch a site in the Fitness industry.
Many thanks
Maurice

By: da3gan

da3gan — Tue, 18 Aug 2009 04:42:19 +0000

Mike,

How's it hanging?

Thorough Q and A post. I read it and think about those on the outside looking in (meaning those who know about telesminars and webinars and have yet to conduct one) and I think the thing they miss and you don't add here is . . .

When you put an event that does well there's nothing more liberating than seeing tens of thousands of dollars flowing your way for an hour or two of time invested.

Not only do teleseminars allow for more sales faster, create dynamic demand, but they allow you to be ahead of the curve in any market within a day or less of preparation.

For what it's worth, I don't think event based marketing just compresses the sales cycle it allows you to take total immediate control over the process.

Daegan

By: Peter Brissette

Peter Brissette — Mon, 17 Aug 2009 17:07:22 +0000

Great post Michael. I am still working out some key sales processes but I need to be sure I am adding teleseminars as a part of it in order to "compress" the cycle!!

Thanks,

Peter