THE SKINNY: These posts contain links to posts, articles and other stuff around the blogosphere and ‘net that I liked this week. Instead of letting them slip into a quiet night, I stick ’em here… with a sentence of commentary or an excerpt or nothing at all.
Enjoy! – Michael.
- The CSI effect – in business, “expectation management” is drop-dead critical. That means not just meeting expectations (or, preferably, systematically exceeding them) … but setting them as well. The CSI effect is a great example of what happens when someone ELSE (in this case a TV show) sets expectations for you.
- A Simple Strategy to Raise Prices – always a good thing when done right, John gives a simple way to present price raises to your existing customer base.
- Talking about Business Reinvention – a bundle of juicy stuff from different authors. Includes this gem, “reinvention is the buzzword for laziness!”
- Brain Clutter a Bigger Problem than Ad Clutter – from David Wolfe, “Marketers constantly complain about the torrent of marketing communications that makes getting consumers’ attention an excruciating challenge. “We’ve got to make our advertising stand out among the 3,500 ads the average person sees each day!”
- Shifting From Mass to Micro Marketing – from Ian, “Today’s customers perceive themselves as having unique needs and interests, and they demand that businesses understand and meet those individual needs. To satisfy these customers, major marketers must shift from casting a wide marketing net over a vast crowd to selling to millions of individual customers.”