October 2009

Marketing and selling to the affluent?

by Michael Cage · 11 comments

One of the groups I’m most often asked about marketing to is the affluent. Regardless of what you might have been told or seen on the nightly news, this segment of the population still has money to spend, is the last group to be impacted by economic turmoil, and they are still spending money today. ...

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A Half-Dozen Posts on My Other Blogs

by Michael Cage · 3 comments

in On Entrepreneurship

This blog is and always has been about whatever is going on in my brain and my business — which means thoughts on entreprenuership, marketing, advertising, business strategy and living a full life. Lately, I have been contributing to two new blogs for companies I own and/or have a role in. They let me write ...

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Twitter for non-profits: "Social media for social good"

October 21 On Local Business Marketing

I found a cool video I want to share with you today about a local non-profit organization, The Blood Center of Central Texas, using Twitter to promote their cause. The Blood Center’s Austin location, which serves 10 counties and 34 hospitals, is responsible for supplying blood to over 1 million people. Using a “Tweet Up” ...

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The Tortoise, The Hare And Your Local Business

October 15 On Local Business Marketing

You’ve undoubtedly heard Aesop’s famous fable, The Tortoise And The Hare … If not, or if it’s been a while … here’s a 10-second recap: The tortoise, ridiculed by the hare for his slow plodding, challenges the hare to a race. At the onset, the hare bursts into the lead and, confident he’s got the ...

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Small Business Strategy: Moving From “Owner” To “Entrepreneur”

October 10 On Entrepreneurship

Sarah is a small business owner who lives in a state of steady crisis reaction. She is well-versed in dealing with the crisis of the moment, even skilled at it. So good, in fact, that when those moments of opportunity arise when she can step back and focus on the business at a systemic level, ...

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The 12 Most Common Lead Generation Webinar Marketing Mistakes

October 6 On Teleseminar & Webinar Marketing

There is no doubt about it: Lead generation webinars work and work well … … but after working with hundreds of companies, some spending millions of dollars on generating prospects with their webinars, I am certain your webinars — and the lead generation campaigns they are part of — aren’t working as well as they ...

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