FREE Content-Packed eLetter Reveals "Weekly Local Online Marketing Tips, Hype-Free"

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September 2009

If you’ve never been to Hershey Park, there’s a ride there called the Great American Chocolate Tour. On this tour, colorful coaster cars wind you through a recreated Hershey factor as you’re educated on the art of chocolate making. You watch as the cacao beans are blended, pressed and refined. You see creamy milk chocolate ...

Today, part 3 of our 3-part “7 Deadly Teleseminar & Webinar Sins” series. On we go … After Your Teleseminar Or Webinar: The Most Common Sins 1. Not following up after the call: If you conduct your teleseminar, give your close, and stop … you’ve left between one-third and one-half of the money you should ...

Social Media for Upscale Retail Businesses & Marketing To The Affluent

September 19 On Local Business Marketing

In a time when putting food on the table and gas in the car can be a weekly struggle, spending money on high-end clothing, jewelery and handbags seems low on a long priority list for most. So to what does local upscale boutique, Ginger, in Winter Park, FL credit its thriving sales? Social media. Watch ...

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7 Deadly Teleseminar & Webinar Scripting, Selling & Closing Sins: Part 2

September 18 On Teleseminar & Webinar Marketing

In my last post, I covered the first part of this series,”Sinning before your teleseminar: Why some sessions fail before they even get started.” If you missed that post, you can read it here: 7 Deadly Teleseminar & Webinar Sins: Part 1. And now for part 2 … During Your Teleseminar Or Webinar: The Most ...

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7 Deadly Teleseminar & Webinar Registration Sins: Part 1

September 16 On Teleseminar & Webinar Marketing

Right now I’m in the middle of re-doing my entire teleseminar & webinar training, start to finish. I’m tossing out the old and integrating what’s working now. I’ve made so many exciting breakthroughs in the past few years – breakthrough that make 6-figure sessions the new “norm” for my top private consulting clients – that ...

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5 Ways To Get Better Results From Referral Marketing

September 14 On Local Business Marketing

Picture the following two scenarios … Scenario A Would-be-customer Bob is driving to work when he hears your advertisement come on the radio. The pleasant voice-over you hired tells Bob about you and your business, your extensive product knowledge, your fabulous selection and your first-rate customer service. Bob needs what you sell. But Bob does ...

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Leadership + Teleseminar Marketing = Profits

September 9 On Teleseminar & Webinar Marketing

I was watching the NatGeo show, “Dog Whisperer” the other day and, like most things, it got me thinking about you and your teleseminars … One of my favorite things to do is to look outside of the information marketing world for principles and strategies that I can take and translate back into this sphere. ...

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Stand Out: What Yellow Pages Marketing Can Teach You About How To Market Your Local Business

September 1 On Local Business Marketing

Today, I’m want to walk you through a 3-step exercise I do with my private consulting clients to find out if you’re making the 2 biggest mistakes most local businesses make that kills their ability to attract high quality, high-paying customers and clients. These marketing mistakes are the reason why, no matter what you do, ...

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