Every day, I spend $5 on a latte from Starbucks. Add that up and you get $1,825 every year that I don’t think twice about paying. You just know that Starbucks really “gets” the lifetime value of a customer like me. Ask most marketers if they’d like to have the same relationship with their customers ...
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Hi, this is Michael Cage, and you are reading my blog. I post about Entrepreneurship, on Local Business Marketing, for Info-Marketers and the Advice Business, and about Teleseminar & Webinar Marketing. Seems like a lot, eh?
Here is a quick link to the front page where you can read my latest posts.
I'm consumed by the idea of business as art and entrepreneurs as artists. You can read more about that and why I do what I do on my bio.
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On Entrepreneurship
- You have to love the work
- Marketing and selling to the affluent?
- A Half-Dozen Posts on My Other Blogs
- Small Business Strategy: Moving From “Owner” To “Entrepreneur”
- What I hate about the 4-hour work week …
- Is “find a need and fill it” bad marketing advice?
- Experiences and story, the foundation of luxury marketing offers
My Blogs