May 2007

Just because marketing advice is repeated often … doesn’t make it true. “Find a need and fill it … that is the key to successfully marketing a business.” – Someone who needs to be slapped around a little bit. Truth is, follow this “find a need and fill it” advice and you are inviting commodity ...

Quick follow-up: The 2nd episode of “Aggressive Marketing & Entrepreneurship Daily” has been posted. AND … you can now subscribe to the podcast using iTunes or RSS Feed. If you just want to check it out with my handy web-based player, just click this link. Fact is … I’m a slow writer. And while I ...

The differentiation trade-off and marketing to values

May 8

One of the most common requests I get from clients is, “how can I differentiate my business/product/service/offer?” The trade-off is clear. You can escape commodity-pricing and increase the flow of new and repeat business by being clearly and compellingly different. But part of being different is being willing to turn away, sometimes even offend, those ...

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