Exceptional experiences that pack a story to tell are the new luxury marketing offers. (And there is a lesson here for all businesses, marketing to the affluent or not, so read on.) People with disposable, six-figure incomes are spending money on luxury goods that used to be reserved for the “upper crust” of society. These ...
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Hi, this is Michael Cage, and you are reading my blog. I post about Entrepreneurship, on Local Business Marketing, for Info-Marketers and the Advice Business, and about Teleseminar & Webinar Marketing. Seems like a lot, eh?
Here is a quick link to the front page where you can read my latest posts.
I'm consumed by the idea of business as art and entrepreneurs as artists. You can read more about that and why I do what I do on my bio.
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On Entrepreneurship
- You have to love the work
- Marketing and selling to the affluent?
- A Half-Dozen Posts on My Other Blogs
- Small Business Strategy: Moving From “Owner” To “Entrepreneur”
- What I hate about the 4-hour work week …
- Is “find a need and fill it” bad marketing advice?
- Experiences and story, the foundation of luxury marketing offers
My Blogs