September 2006

Teleseminar & webinar show rates … PLUS continuity program marketing strategies

by Michael Cage · 0 comments

in Skunkworks

Wish there was a better way to maximize the show rate of your teleseminars and increase the sign-ups to your continuity programs? On the most recent Teleseminar & Webinar Roundtable Call, Michael laid out several new strategies to do both things. Strategies like … Several “shock strategies” to make old, uncoverted leads take notice of ...

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Anthony Robbins, Infomercials and Experiential Marketing

by Michael Cage · 10 comments

in Uncategorized

When I teach marketing workshops to information entrepreneurs, I tell a story about myself and Tony Robbins. A little over a decade ago I would time my nights so I could come home and watch his “Personal Power” infomercial. I couldn’t afford to buy the tapes (no CDs at that time) … but just watching ...

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Great entrepreneur podcast (Jason Calacanis)

September 25

Terrific podcast with Jason Calacanis of Weblogs, Inc., now part of AOL. If you are an entrepreneur, you’ll be shaking your head in “been there, done that” recognition and respect. Download and listen at Venture Voice. NOTE: The back episodes of Venture Voice are also well worth listening to.

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In the experience economy your customers want…

September 25

From Jim Gilmore, of The Experience Economy fame… In the Agrarian Economy, the dominant purchase criteria was Availability (price being set by supply-and-demand, and only influencing the quantity of materials purchased in the marketplace). In the Industrial Economy, Cost became the dominant driver of purchases as Mass Production made more and more goods affordable to ...

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Being under-stimulated by advertising

September 25

A post from Jim Logan, which I both agree and disagree with: We are over stimulated with advertising – seeing, reading, and hearing it everywhere we look and listen. We turn it off. Most is ignored. It’s not enough to have a full page add with a great logo and cleaver tagline. You need to ...

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