From the monthly archives:
When I teach marketing workshops to information entrepreneurs, I tell a story about myself and Tony Robbins.
A little over a decade ago I would time my nights so I could come home and watch his “Personal Power” infomercial. I couldn’t afford to buy the tapes (no CDs at that time) … but just watching [...]
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Terrific podcast with Jason Calacanis of Weblogs, Inc., now part of AOL. If you are an entrepreneur, you’ll be shaking your head in “been there, done that” recognition and respect. Download and listen at Venture Voice.
NOTE: The back episodes of Venture Voice are also well worth listening to.
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From Jim Gilmore, of The Experience Economy fame…
In the Agrarian Economy, the dominant purchase criteria was Availability (price being set by supply-and-demand, and only influencing the quantity of materials purchased in the marketplace). In the Industrial Economy, Cost became the dominant driver of purchases as Mass Production made more and more goods affordable to the [...]
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A post from Jim Logan, which I both agree and disagree with:
We are over stimulated with advertising – seeing, reading, and hearing it everywhere we look and listen. We turn it off. Most is ignored. It’s not enough to have a full page add with a great logo and cleaver tagline. You need to [...]
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Plenty of ingredients go into a successful business.
In the early stages, one of the most important is having the energy [...]
One of the groups I’m most often asked about marketing to is the affluent.
Regardless of what you might have been [...]
This blog is and always has been about whatever is going on in my brain and my business — which [...]
