August 2006

Job #1 when marketing to small businesses

by Michael Cage · 2 comments

in On Entrepreneurship

Three professional service businesses with the same marketing problem, only they don’t know it: An accountant offers an amazing tax planning service for fast-growth start-up businesses … and FAILS. A marketing “expert” has a system to increase repeat sales … and CAN’T GET A SINGLE CLIENT. A web design firm knows they can build web ...

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Calacanis on reinventing yourself

by Michael Cage · 0 comments

in On Entrepreneurship

A transcript from a podcast with Jason Calacanis, Doc Searles and Dave Winer, emphasis mine: You tend to fall in love with your first brand, and you can’t let it go. And I did that with Silicon Alley Reporter magazine, and it’s well documented that I could have sold it for 20 million bucks, and ...

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How to grab and hold attention in an attention-starved world

August 8

It seems the latest trend is to declare the long marketing message dead. As “proof” … people cite shortened attention spans, increased multi-tasking and an “immunity” to advertising. Have you ever rented a movie that was so bad you stopped watching 15 minutes in? Would it have mattered whether it was only 90 or 60 ...

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A passed up business opportunity?

August 8 On Entrepreneurship

Dane Carlson at the Business Opportunities Weblog invited me to participate in his “30 Second/One Question Interview” series. His question? One man’s trash, is another man’s treasure. What product or service have you imagined would be a good business opportunity, but you’ve rejected because it’s too off the wall? I have to admit, I had ...

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