Three professional service businesses with the same marketing problem, only they don’t know it:
An accountant offers an amazing tax planning service for fast-growth start-up businesses … and FAILS.
A marketing “expert” has a system to increase repeat sales … and CAN’T GET A SINGLE CLIENT.
A web design firm knows they can build web sites that increase [...]
A transcript from a podcast with Jason Calacanis, Doc Searles and Dave Winer, emphasis mine:
You tend to fall in love with your first brand, and you can’t let it go. And I did that with Silicon Alley Reporter magazine, and it’s well documented that I could have sold it for 20 million bucks, and I [...]
It seems the latest trend is to declare the long marketing message dead. As “proof” … people cite shortened attention spans, increased multi-tasking and an “immunity” to advertising.
Have you ever rented a movie that was so bad you stopped watching 15 minutes in? Would it have mattered whether it was only 90 or 60 or [...]
Dane Carlson at the Business Opportunities Weblog invited me to participate in his “30 Second/One Question Interview” series.
His question?
One man’s trash, is another man’s treasure. What product or service have you imagined would be a good business opportunity, but you’ve rejected because it’s too off the wall?
I have to admit, I had some [...]