Whole Foods has received about 500 e-mails from people in Columbia Heights. Some bear messages as simple as “We beg you!” Others contain sophisticated references to the company’s stock price, corporate strategy and the neighborhood’s demographics. Many of the writers said they admired the company’s social conscience and employment practices.
Whole Foods gets similar requests every day, said Kate Lowery, spokeswoman for the 184-store chain, which was founded 27 years ago as a natural foods store in Austin and had $4.7 billion in sales last year. “We even get e-mails from people who say ‘I’m thinking of moving to a certain city but before I leave, do you have any plans to move there?’ ” she said.
That’s a strong brand, from the Washington Post.